When Halloween comes, everyone wants to buy something for themselves or give to friends and family. According to a recent survey released by Google, sales will increase exponentially during Halloween. So how do cross-border e-commerce companies plan marketing plans before Halloween?
1. Design a Halloween-themed store background and social media homepage.
Halloween-themed background design can create a good festive atmosphere, which can stimulate customers’ desire to buy, thus greatly increasing sales.
2. Provide special Halloween discounts.
For consumers, discounts are the most direct temptation. Nowadays, there are usually discount activities during festivals. If there is no discount or too little discount, consumers will not pay the bill. In order to stand out from the competition, it is best to have some special offers, such as stacking offers, limited time offers, etc.
3. Post holiday pictures and videos.
Post some photos or videos of Halloween celebrations and showcase your products. Not only Halloween gifts, but products with Halloween elements that can be used in daily life are also very popular. It should be noted that you should not photograph your work as if it were a promotion. Proper marketing is the most attractive.
4. Organize Halloween-themed activities.
Halloween themed activities such as “Halloween Costume Show”, “Halloween Pet Costume Show”, “Cosplay Contest”, etc. guide fans to put brand and product labels on themselves, which is consistent with online marketing. Combination can achieve better results.
5. Upload tutorials.
You can upload product-related DIY tutorials, gift lists, product usage guides and other graphic and video content to give consumers shopping inspiration and actively encourage consumers to share their works under this label.
6. Cooperate with Internet celebrities to achieve planting.
Every Halloween, various Internet celebrities will appear on foreign social media to share their Halloween costumes and instructional videos. It’s just a good opportunity to find a few big Vs to cooperate and promote your products in a clever way. If your brand is not big enough, it is more cost-effective to find some small influencers with few fans but clear goals.
The above is the relevant content of Halloween cross-border e-commerce planning. I hope it can bring some help to all sellers. Finally, I would like to remind all seller friends that they must pay attention to copyright and do not leave any hidden dangers to themselves. There are many popular theme costumes on the Internet that come from classic animation, film and television works, and it is very easy to cause copyright disputes. Please be careful.