Share the five most important success factors here so that you can refer to them when building a shopline:
First of all, we all know that the e-commerce environment changes very quickly. Although Chinese sellers are very focused on building their products, they need to focus on how to do a good job in user experience and marketing. When running a standalone site, there should be barriers and costs to what platforms, service providers and tools to use.
Secondly, operations need to be very localized. Here we see two websites. In fact, the same small store we serve is an independent website operated by Taiwan and an independent website operated by Malaysia. Shopline provided him with a solution. Payment and logistics in Malaysia are completely different from those in Taiwan. What he needs to do is how to communicate with customers. In addition to language differences, different festivals use different vocabulary and styles. Taiwan Station and Malaysia Station will have different activities and pricing strategies at different times.
The third is to churn based on consumers’ online habits. Where do you want consumers to go? It’s not as scary as everyone thinks. That’s not to say you need to learn a hundred ways to attract and find new customers. In Europe, the United States, Hong Kong, Macau and Southeast Asia, most consumers start with Google more than a quarter of the time, and finding an agency or learning to place ads on different media, such as Google, can solve this problem.
The fourth is to do a good job in data analysis. As we all know, many stores attach great importance to user data, or can see how consumers browse independent sites, but there are also some data that the platform cannot provide. When you get data from independent sites, you need to learn how to look for it, otherwise getting the data is useless. We see that the most successful brand stores spend a lot of time looking at which products are most viewed and which are not. It’s possible that the products most people see don’t mean the highest conversion rate, or they are very concerned about every step of the shopping process, where are the most lost customers, increased orders, etc. A good store can increase the conversion rate to 3 or 4. Look at the small data, but if you do a turnover of 1 million, the conversion rate will increase, so the turnover will double.
Fifth, to become a successful independent website, a very important link is user experience. After being introduced to independent websites, consumers are not trustworthy when measuring brand value, because now it is not on a platform and it is your own brand that is displayed. For successful brands, none of their orders and turnover are based on new customers. They need to develop loyal fans and repeat customers. If they excel in their user experience and operations, that customer will always be yours.