As opening a Wish store has become a trend among Chinese sellers, managing a Wish store well has become a required course for every novice seller. When you first open a store, you may encounter a sudden lack of traffic, and this situation may be caused by several reasons. This article will focus on sharing: the reasons why wish has no traffic when you first open a store, and guide you to wish How do sellers solve the “zero traffic” situation.
1. The reason why Wish had no traffic when it first opened the store: the logistics indicators were not up to standard.
This situation is the most common. If the logistics refund and return rate of a Wish order is very high, it is likely to affect the subsequent traffic ratio and in-store traffic. In addition to the most classic return rate, order response time and delivery time often affect the flow of Wish stores. Therefore, cross-border e-commerce Wish sellers must pay attention to various values of logistics convenience and try to improve or control them as much as possible. The logistics of the order meets the numerical value.
Especially key values such as shipping costs must be set reasonably and not set too high. It is best not to exceed one-tenth of the total value of the product. 2. The reason why Wish had no traffic when it just opened its store: due to platform review.
The reason for platform review is like force majeure. It is understandable that the store suddenly encounters the platform’s review node. Therefore, if the data realization of logistics and return rate is too poor, and the platform frequently reviews the store , it may cause the store to have no traffic. In this case, you have to wait and see if the data has climbed after the platform review period has passed. 3. The reason why Wish had no traffic when it first opened its store: the product was removed from the shelves. The removal of ordinary products will not have a great impact on store traffic, but the removal of products with diamond marks will have a great impact on the store’s traffic, conversions, and exposure. In this case, the store’s inventory cannot be modified. and advertised prices.
In short, the above is the analysis of the reasons for “wish has just opened a store and there is no traffic”. Cross-border e-commerce sellers can analyze whether they meet these three situations based on the specific conditions of their own stores: diamond-enhanced products are suddenly removed from the shelves, the platform suddenly starts frequent audits of wish stores, and the logistics indicators of wish stores are not up to standard. If it is met, we should prescribe the right medicine.