Nowadays, more and more merchants are opening stores on the AliExpress platform. As a relatively large-scale cross-border e-commerce platform, AliExpress still has good traffic, but there are many novice merchants in the process of operation. You will encounter various problems, such as not knowing how to improve the conversion rate of products. Let’s take a look at AliExpress’s tutorial on increasing the conversion rate.
If the conversion rate of a product is below 1% for a long time, then the product will definitely not be ranked high. If you want to get traffic support from the platform, you must increase the conversion rate. Merchants can use through trains to increase conversion rates, set precise keywords, use more long-tail words, and lower through train bids.
The most critical thing in AliExpress’s tutorial on increasing conversion rates is to optimize and adjust products. Merchants can delete products that have no order conversions. Newly launched products will receive traffic support from the platform for the first 15 days. If the product still has not been ordered after 15 days, the product can be deleted from the store or removed from the shelves first, and then re-listed after optimization.
To operate a store scientifically and improve the conversion rate of products, we not only rely on subjective analysis, but also combine the data performance of the products to analyze the reasons for the low conversion rate of the products. For example, through background data vertical and horizontal product analysis, we see that the click-through rate of a product is relatively low. Then the problem with this product may be in the main image. Next, we need to make some optimization adjustments to the main image.
Also, use natural search to observe whether the prices of similar products are reasonable. For the description of the product details page, if the merchant cannot achieve a better innovation, you can also learn from the products of the same category on the AliExpress platform that have relatively high sales, and refer to the product details page.
New stores on the AliExpress platform often encounter the problem of relatively low product conversion rates. In fact, such problems are relatively easy to solve. You can put some effort into promotion and traffic to optimize. Try to attract traffic to the products as accurately as possible and do more store promotions, so as to increase the conversion rate of the store. The above is AliExpress’s tutorial on increasing the conversion rate. Merchants can refer to it based on their own situation.