For cross-border e-commerce sellers, tiktok is the next trend in the cross-border e-commerce industry. But in the face of huge business opportunities, mastering the new model is the key. Recently, TikTok announced that TikTok will join the independent station model, which will mean the unfolding of a new business landscape. How should we study specifically? See breakdown below.
1. TikTok joins the independent station, and a new model is coming.
The most obvious advantage of an independent station is that it is not controlled by the rules of TikTok’s original platform. Even if the account is banned, the independent station will not be affected. But the biggest drawback is the lack of natural traffic.
So, why is the tiktok+independent station model a very novel but worthwhile model? This is because the independent station serves as the traffic carrier for TikTok accounts, and can smoothly accept TikTok’s traffic entrance. Finally, with the help of TikTok, it can successfully achieve traffic diversion and monetization.
2. Selling at a premium to realize profit from the price difference.
For example, there are many accounts on TikTok that sell good things and share them. If some accounts have links to independent sites, you can click on the slicer in the account store to find a simple slicer. It can be sold for more than thirty dollars. If the store happens to have a discount promotion, it will cost at least dozens of dollars. This kind of product can only be sold for a few dozen yuan at most on domestic Taobao.
For cross-border e-commerce tiktok sellers, if you want to sell a vegetable slicer, tiktok must be a scene not to be missed. Because the sales of the same vegetable slicer on Taobao generally does not exceed RMB 100, but it can get several times the sales price difference on the TikTok platform, which is very beneficial to cross-border e-commerce sellers.
In short, the above is an introduction to the benefits of “Tiktok joins an independent station”. This new model not only subverts the original tiktok operating model, but can also use the sales platform of independent stations to increase sales. As the carrier of independent stations, tiktok can well help attract traffic and monetize.