Nowadays, short videos have become a battleground for marketers, and more cross-border sellers have begun to deploy short videos, hoping to take advantage of this traffic to make their brands stand out in the fierce market competition. stand out. So, how can cross-border e-commerce companies do a good job in short video marketing?
1. Platform selection.
Currently, YouTube, TikTok, and Instagram are the most suitable social media platforms for short video marketing. The attributes and user groups of these platforms are perfectly suitable for short videos, and the ROI data is higher than other platforms.
2. Content production.
Content must be in line with the characteristics of the brand. You can publish content showing the product production process, content showing product usage scenarios, content reflecting brand value, industry trend content, interesting interactive content, etc., to show the brand’s philosophy and value to users.
3. Video duration.
For short videos, duration is crucial. As we all know, the advantage of short videos is that they are “short, fast and fast”, but how short should they be?
According to the survey, 30-60 s videos bring the best experience to users and can effectively attract users’ attention. At the same time, compared with other time periods, the marketing effect is also the best. Good.
4. Real people leave the country.
The presence of real people on the screen brings users closer, makes it easier to gain trust, and makes it easier to gain trust. An excellent Internet celebrity can not only enhance the brand’s popularity and credibility, but also help the brand better attract more consumers, thereby increasing product sales.
5. Update frequency.
Because marketing is a protracted battle, as long as it is constantly updated, this account will continue to be active, its weight will become higher and higher, and its exposure will become higher and higher.
6. Comment interaction.
Through interactive communication with fans, you can not only improve their interaction with the brand, but also cultivate their loyalty. Reply to important messages carefully, listen to users’ opinions, and continuously improve, so that you can gain a high degree of favorability.
7. Data analysis.
If you want to do good marketing on short videos, you must have data analysis. Mainly focus on data such as completion rate, number of comments, number of followers, and number of forwards. By analyzing data, we can find deficiencies and optimize them to gradually improve the effectiveness of short video marketing.
The above is the relevant content of cross-border e-commerce short video marketing. Short videos contain a large amount of information and can well meet the fragmented reading needs of the current public. A good video can become a viral message, expanding its audience infinitely. In addition, the content of short videos has a long life cycle and can be circulated on the page for a long time. By doing a good job in short video marketing, cross-border e-commerce companies can continue to enjoy the traffic effect brought by short videos, thereby improving fan conversion. , the speed of product conversion.