As the entry threshold for cross-border e-commerce platforms continues to increase, independent websites have become an inevitable choice for the transformation and upgrading of cross-border e-commerce. So how do cross-border e-commerce companies conduct on-site promotions?
1. Red envelope marketing plan for newcomers entering the store.
Independent station merchants can use the marketing plug-in that comes with the cross-border independent station system to automatically issue coupons to new members who log in and register on the independent station for the first time. They can also use it as an event on the front end of the independent station. Conduct demonstrations, such as courtesy for newcomers, courtesy for registration, etc.
Newbie red envelopes are coupons that are actively distributed to new users. You can set the product range and usage time of the coupon, such as promotional products in the mall, so that new users can feel the benefits and complete their tasks faster. First time order.
2. Cash and red envelope marketing plan.
Use new people to enter the store to carry out red envelope promotions. After stimulating users to complete their first order, and after the order is satisfied, another red envelope can be sent to the user. Customers can receive it themselves or share it with their own Circle of friends, let friends come and receive it. This model can not only stimulate new users, but also be used to attack secondary repurchases. At the same time, it can also produce a fission propagation effect, bringing more precise target users to independent stations.
Merchants on independent sites can set up random red envelopes to provide merchants with marketing tools such as Didi taxi red envelopes and Ele.me red envelopes. They can be spread through WeChat to greatly increase the merchant’s secondary exposure rate and also The number of red envelopes can be set and there is a time limit.
3. Flash sale promotion marketing plan.
In the early stages of independent station operation, flash sale promotions can be launched for some traffic-draining products. This kind of promotion is a limited-time limited supply, which can create an atmosphere of rushing to buy goods, improve the payment conversion rate of the mall, and help Create popular items; but when setting up flash sale products, factors such as the pricing and quantity of the product, the match between the product category and the mall’s customer attributes, and the time the product is on the shelves must be taken into consideration. Flash sales should be carried out on traffic-draining products, main products, and clearance products.
4. Group marketing plan.
Merchant can organize a team of several people to complete orders together, so that the mall’s orders can continue to grow. Merchants can set different group buying models for different marketing goals, and can choose different group buying models according to different marketing goals.
The group buying rules stipulate that limited-time purchases and group purchases cannot use the same item at the same time, and refunds are not allowed during the team formation period. If the team formation is not completed, refunds will be automatically made. When purchasing in a group, the amount paid will be based on the group leader’s discount and member postage, and there will be no other discounts.
The above is the relevant content on how cross-border e-commerce companies carry out on-site promotions. I hope it can be of some help to everyone. In the current situation where traffic is becoming more and more expensive and difficult to obtain, working hard to do a good job in remarketing is the operating method that every cross-border e-commerce independent website seller should see, and it is also the health of the independent website. The core of stable development!