When a new product is put on the shelf, in order to get orders as soon as possible, the product must be advertised on the web page as soon as it arrives at Amazon’s FBA warehouse. In the early stages, you usually place keyword ads first, so that Amazon will automatically help you find the right position. Once the advertisement is published, many sellers are waiting to order. But sometimes you will find that after a week or two, not only have you not received any bills, but the exposure rate of your ads is almost zero. So what is the reason for the low exposure of Amazon ads?
1. Listing optimization is not in place.
Although the system automatically completes ad matching, Listing optimization is also indispensable; Listing quality is not only related to the conversion rate of the product, but also to the exposure rate of the automatic advertisement.
The system will also match keywords based on the relevance of the product. Therefore, only by optimizing the product can we provide accurate keywords, thereby bringing more precise exposure and traffic, and generating more conversion rate, this is crucial.
2. No attention to data.
You cannot turn a blind eye to an advertisement just because it is matched by the system. After all, advertising data is the best reflection of advertising quality.
After automatically placing ads, you need to pay close attention to data changes in the initial stage. It’s normal for the data to be poor at first, and you don’t need to worry too much. But later on, you need to pay attention to changes and fluctuations in the data. After all, sellers have very little control over advertising traffic, so direct mail can be adjusted by monitoring the data. , increase exposure.
3. The advertising bid is too low.
In addition to keywords, Amazon’s automatic advertising also has a very important factor, which is bidding. If the keyword bid is too low, the ranking will be very low. Naturally, there will be no exposure.
It is recommended that you do not lower the price lower than Amazon’s recommended price, and then quote based on the advertising effect. Do not increase the price randomly, as that will only waste money.
4. The product is not good.
Selecting products is equally important. If the advertisement is placed on a relatively unpopular product and not many buyers search for it, it is not surprising that the exposure will be low. Therefore, it is necessary to choose products that meet customer needs. The best ones are products with good reputation and good sales.
The main reasons for low Amazon advertising exposure are the above 4 points. If you want to optimize in a targeted manner, you must first find out the reasons, so as to increase the advertising exposure and increase the conversion rate. This is Critical. Regarding advertising techniques, everyone needs to learn more and find a promotion method that suits them.