In the process of Amazon advertising, operators often need to analyze advertising cases. Amazon advertising involves a lot of data, such as exposure rate, click-through rate, advertising budget, advertising costs, advertising effects, etc., then what should How to start analyzing an advertisement?
1. Find the target.
The purpose of advertising is very clear, there are only two.
(1) Expose the product extensively.
(2) Improve sales conversion rate
However, many advertisements have different purposes in specific application scenarios, such as advertising on cross-border e-commerce platforms. The purpose is to increase exposure and increase sales.
2. How to achieve the goal.
(1) Accuracy of advertising insights
The point of advertising must be accurate, so that consumers can resonate and have an intuitive experience when they see the advertisement, just like a A kind of virtual reality advertising that allows consumers to experience products through reality.
(2) Expression of advertising language
This is the media used in advertising. Amazon’s advertising media includes text, pictures and videos. When using various media, The first thing to consider is whether the chosen medium can express what you want to express. If you use pictures to express it but use words to express it, then consumers will have a greatly reduced impression of the product.
(3) Whether consumers see it
Whether consumers see it is the most important. If consumers cannot see it, then all the efforts have been wasted. Therefore, before placing Amazon ads, you must conduct research and analysis on them, such as budget analysis, exposure time, click-through rate, conversion rate, etc.
3. Review the results.
Every period of time, we need to analyze and review the advertising.
(1) How can advertising copy continue to be optimized?
(2) How to optimize advertising creative content to improve user experience
(3) How to adjust marketing strategies and channels to obtain a more precise user group
< p>(4) Reduce ineffective delivery through multi-dimensional analysis of advertising budget, exposure time, click rate and conversion rate.
Every review with clear goals is necessary. Only through continuous attempts and summaries can we achieve some results in the advertising process.
The above is the relevant content of analyzing Amazon advertising. I hope it will be helpful to all sellers. The reason for analyzing the effectiveness of Amazon advertising is to gain a better understanding of the entire advertising cycle to help operators adjust their advertising strategies. Advertising itself is a dynamic process, and its central goal is to attract customers and serve rankings and weights.