To operate a platform, you must follow the platform rules. Although the entry threshold for Wish is relatively low, the platform rules are still quite strict, with certain rules stipulated in each link. So, let’s take a look at the influencing factors of the Wish platform’s push rules.
1. What is the meaning of wish push rules?
Wish requires strict review of product titles, pictures, labels and prices. The title must be concise and clear, and the product image must be clear and beautiful. It is recommended to use the size recommended by the system. The image should have eye-catching characteristics to attract more attention. The wish tag has simple, clear settings. Price settings must be consistent with product market conditions.
2. Factors affecting the push rules of wish platform.
1. Preliminary matching.
Pushing is initially done through preliminary matching, most importantly tag matching.
2. Initial traffic conversion.
As a stopgap measure, you can increase the possibility of pushing through supplementary orders, but the focus is still on the product. If the product can be sold and continues to be sold, the data will not deteriorate, and sales will gradually increase, and the data will get better and better.
3. Product market and service data.
The product market and service data are relatively leading. 90% of the industries on the wish platform are assigned industries. After the product is put on the shelves, the product’s market and service data will gradually appear. Any product in the wish push For traffic allocation, store service data must be considered, and logistics and supply sources are also key.
4. Account activity.
Account activity, that is, frequent logins to the account, and products with continuous transactions.
5. The important thing is the product.
wish conducts a comprehensive inspection of products through several major items to promote products. From a long-term perspective, product market and service data as well as store service data are the most important. You cannot treat fake orders as a magic weapon. What is important is the product. .
The above introduction is relevant knowledge about the influencing factors of the push rules of the wish platform. For sellers, each merchant’s new products and old products have traffic. The focus is to analyze the competitiveness of new products and analyze the data. Optimize to maximize push and traffic. In fact, if you want products to be better pushed by the platform, you still need to master certain skills in this process. From a long-term perspective, product quality is very critical, and it is necessary to continuously conduct reasonable analysis of product data and do optimization work, so that it can be pushed out faster.