For many merchants engaged in cross-border e-commerce, opening a store on the wish platform is a major choice. This is because in the US market, the wish platform has high popularity and a large number of users, and the market prospects are worth looking forward to. However, competition on this platform is equally fierce. So, let’s take a look at the advantages and disadvantages of opening a Wish personal store.
1. The wish platform is a mobile platform with push technology as its main feature. Use some promotional strategies such as discounts to encourage buyers to make purchasing decisions. The products of this platform are very popular in the US market.
2. The wish platform has the following benefits.
1. The push algorithm is accurate and can locate customers.
2. Simple operation and low threshold.
3. Wish is mainly on the mobile side. Now 90% of orders come from the mobile side, which has huge potential.
3. Disadvantages of the wish platform.
1. Product review takes up to two months.
2. The commission is higher.
3. The logistics method is immature and can only be shipped independently without official logistics.
4. There are high requirements for product quality and strict review of counterfeit products. If you are found to be infringing and selling counterfeit products, you will easily be closed down and your account will be closed, and you will even be unable to obtain profits.
4. What is the current strategy of the platform?
Although the order volume on the wish platform is large, sellers will definitely not be able to prepare sufficient quantities of each product, and it will be difficult to meet the logistics requirements when placing orders. Require. Store closures are expected. In the past, speed was important to be able to sell at an early stage of listing. But now the situation is different. Now the market is more standardized and updated, so it is no longer suitable to put products on the shelves casually. In terms of strategy, sellers can consider the following factors: category, seasonal trends, popular elements, etc. In theory, every factor is very important and deserves attention, but in practice it is still difficult. Therefore, it is necessary to think comprehensively when selecting products to improve the quality of product selection.
The above introduction is related to the analysis of the advantages and disadvantages of opening a Wish personal store. At present, it seems that the Wish platform can still do it. As long as you have good e-commerce experience and have a correct judgment on the market, you can Develop gradually. However, cross-border e-commerce has become a relatively mature industry, and success in it still requires some luck.