Now is an era where traffic is king. The Amazon platform is a cross-border e-commerce platform with its own traffic. The competition among sellers is fierce. If sellers want to take the lead, they need to attract more consumers to come and buy. product. Sellers on the Amazon platform in the UK also need to attract traffic off the site, so how to attract traffic off the Amazon platform in the UK?
1. Social media marketing.
Nowadays, social media traffic is relatively large, and consumers can be connected through social media platforms. In addition to the brands they operate need social media accounts, sellers also need to cooperate with KOLs in niche fields. This is also the website One of the methods of external drainage. Cooperating with KOL can increase consumer attention and increase product sales.
2. Email.
Email is also one of the ways to attract traffic outside the site. For British people, the usage rate of email is relatively high. They often use emails to learn about product discount information and brand dynamics. One of the benefits of using emails to drive off-site traffic is that the results are easy to track.
For sellers, the mail delivery rate needs to be higher than 97%. If the delivery rate is low, it may be because there is a problem when collecting mailboxes. If the email open rate is around 20%, it means that the brand is well-known, or the email title is more attractive, so sellers need to pay attention to these aspects before sending the email.
3. Paid blog.
Sellers can find a well-known blogger to write a product review article, and then attach a link to the product on the Amazon platform. If consumers open the link, the blogger can get a commission. Sellers can also ask bloggers if they are willing to display products. If they can cooperate with these paid bloggers, they can get a lot of off-site traffic.
For Amazon sellers in the UK, they need to divert traffic off the site at the right time. Especially sellers with low product sales can divert traffic on third-party websites. Since each seller’s products Depending on the type, there will be certain differences in the methods of off-site traffic diversion, so that the traffic diversion effect can be achieved.