If the Amazon platform wants to increase sales, it needs to use some methods to increase sales. You can use off-site traffic methods to attract more consumers to pay attention to this product, so that sales will increase. Although the Amazon platform also has a certain amount of traffic, there are many similar products. For novice sellers, the off-site traffic diversion effect will be better. So, today let’s find out whether Amazon’s off-site traffic diversion SEO is effective?
1. Increase product conversion rate.
When sellers do on-site promotion on the Amazon platform, the traffic of buyers is fixed, because consumers who come to the platform to buy things will have fixed preferences. For novice sellers like Laiji, the traffic on the site is not very high. , you can start from outside the site. Because the promotion channels outside the site are relatively high, the products can gain exposure and traffic, which will allow consumers to see the products, thereby increasing the conversion rate of the products.
2. Improve product weight ranking.
The weight ranking within the Amazon platform has a certain relationship with product click-through rate and conversion rate. If a seller wants to improve the weight ranking, he needs to increase the click-through rate of the product first. Products with low sales volume have a lower click-through rate. , need to be improved through off-site promotion. Off-site promotion channels include third-party platforms such as discount promotion platforms, short video platforms, and social media platforms. The traffic is relatively large, and sellers can attract high-quality traffic, thereby increasing click-through rates.
3. Product reviews.
If a product has fewer reviews, it will deter some buyers. To get consumers to leave product reviews, sellers need to communicate with buyers, because most buyers don’t like to leave reviews. Sellers can use third-party websites to attract SEO off-site traffic, use incentives to attract buyers to leave comments, or leave product videos shot by buyers, so that comments will increase.
For sellers, Amazon off-site traffic seo has a certain effect. If the seller feels that there is less traffic on the Amazon platform and there are no consumers to buy products, there are some methods that can be used to divert traffic off the site. In addition, every seller’s situation is different, and they need to choose a suitable traffic diversion method according to their own economic situation to avoid high costs that affect capital turnover.