The Amazon platform has a peak sales season every year. If you can do a good job of diverting traffic outside the site during this period, you can attract more consumers to come to buy. In this way, the sales volume of the product will increase, thereby creating more profits. For experienced sellers, they have rich experience in off-site traffic diversion, while some novice sellers are exposed to off-site traffic diversion for the first time. Today I will show you how to do off-site traffic diversion during the peak season on the Amazon platform?
1. Display advertisements.
If the seller has sufficient phenomenon flow, he can sponsor advertisements on the Amazon platform, so that the product can be known to more consumers and attract some people to buy. In addition to being displayed on the Amazon platform, ads will also appear on third-party platforms such as Facebook, YouTube, and Google, thereby achieving the effect of attracting traffic outside the site.
2. Facebook advertising.
Some survey results show that about 20% of consumers will first learn about product information on social platforms. Facebook has many users and is a relatively powerful media marketing tool. In addition, Facebook can accurately locate consumers’ interests and market products to consumers, thereby attracting some consumers to purchase. You can also add product links to your ads to attract consumers to the Amazon platform.
3. Place advertisements on trading websites.
Sellers can promote their products on trading websites so that they can reach more buyers. They can find some popular trading websites, or cooperate with two or three trading websites for a long time. This method of attracting traffic is charged. Higher, if done correctly, it can also bring huge profits to sellers.
4. Make product videos.
Many consumers prefer to watch videos. If the product is made into a video, the brand content can be added to better promote the product and stand out from competitors of similar products. Product videos should fully express the excellence of the product, such as high cost performance, good product quality, etc.
The method to attract traffic outside the Amazon platform during the peak season is very simple. Sellers can choose a suitable traffic method according to their own circumstances. If they do not have sufficient funds, they can make product videos to attract consumers. If they have sufficient funds, they can Place ads on trading websites or third-party websites such as Facebook.