The traffic within the Amazon platform is also relatively large. If sellers want to increase product sales, they need to promote products on the site first. However, many sellers will conduct off-site traffic, and want to introduce products to users on third-party platforms to attract more consumers. People come to Amazon to buy products, so why do Amazon sellers need to divert traffic outside the site?
1. New products are on the shelves.
If a product has just been put on the shelves and there are no reviews or keywords, it will be difficult for consumers to see the product. At this time, sellers can solve the problem of keyword ranking and review rate by diverting traffic outside the site. Novice sellers can post on third-party platforms, which will lower the cost and consumers will see it when the product has sales.
2. ASIN does not meet expectations.
If the platform does not allow on-site advertising, you can increase the transaction volume of the product through off-site traffic. When the product transaction volume increases, you can obtain advertising slots. Sellers can place advertisements on the platform to attract Buyers come to buy products.
3. Sales volume decreased.
When product sales decline, you can improve your ranking through off-site traffic diversion, which can prevent sales from continuing to decline. Sellers can do activities on promotional platforms, so that product sales will increase.
4. Promotion bottleneck period.
When a product’s listing is optimized, or when increased advertising cannot increase sales, sellers can try to divert traffic off the site to help break through the bottleneck period of sales. It is recommended that sellers find well-known bloggers to promote their products. As long as there is no problem with the quality of the product, the sales volume can be increased.
5. Peak sales season.
Some products have peak sales seasons. For such products, off-site traffic is more important and is not suitable for advertising on the Amazon platform.
There are certain reasons why Amazon sellers need to divert traffic off the site. For sellers, if the traffic on the site cannot meet the demand, they need to divert traffic off the site. A mature seller needs to understand the traffic on the site. There are two channels: traffic promotion and off-site traffic diversion, so that product sales can continue to rise. In addition, novice sellers are suitable to choose lower-cost marketing methods to avoid affecting capital turnover.