There are many products of the same type on the Amazon platform. If you want to stand out from these products, you need to take some methods, such as conducting off-site traffic diversion to let more people know about the seller’s products, so as to attract more consumers. . For novice sellers, they have no specific understanding of off-site traffic drainage. So, what is the principle of Amazon off-site traffic drainage? How to attract traffic outside the site?
1. The principle of Amazon off-site traffic diversion.
There are many consumers buying products on the Amazon platform, but due to limited keywords, the number of clicks on the listing is also limited. Through off-site traffic drainage, we can find potential customers and display products in an all-round way. . If the off-site traffic drainage effect is better, it can promote the growth of product listing traffic, create an email list, connect with consumers, and turn them into buyers of the product.
If the seller’s product listing on the Amazon platform has been optimized, and the product pictures are of high quality, and there are keywords and plans to attract consumers, this will not make your product stand out because other products Sellers are like this too. Amazon is very competitive. Although your product appears on the search homepage, there are competitors’ products on the page, so consumers may not necessarily buy your product.
2. How to attract traffic outside the site.
1. Social platform.
Sellers can create an account on a social platform, and then spend time slowly operating the account. When the account accumulates many fans, they can do traffic diversion work. If you don’t want to spend time running an account, you can use traffic or ask bloggers with many fans to conduct product reviews.
2. Facebook and Google promotion.
If the product is in the category of jewelry or clothing, it can be promoted on Facebook. Consumers will be motivated to buy when they see the product pictures. Google is suitable for screwdrivers, lawnmowers and other products. When consumers buy such products, they need to search online before making a purchase.
There are certain principles for off-site traffic diversion on Amazon. It is not done casually, and sellers will spend a lot of money and time when doing traffic diversion. In order to improve the quality of traffic diversion, they need to choose the right one. The method of attracting traffic, and making the product pictures and product information better, can attract buyers.