Pinterest’s marketing function is relatively powerful. For sellers on the Amazon platform, if they want to attract traffic off the site, they first need to find a platform with large traffic. Pinterest is such a platform on which advertisements can be placed, thereby allowing Users know that this product exists and then choose whether to purchase it. So, how to use Pinterest to attract traffic outside the Amazon site?
1. Create goals.
Sellers must first log in to their business account, and then select Advertising-Create Advertising-Determine the promotion goal. The promotion goal can determine the applicable format of the ad, how to bid for the ad, and other issues. Sellers need to consider five dimensions when placing ads, such as brand awareness, video playback volume, interest, conversion, catalog sales, etc.
2. Promotion plan.
After the seller selects the advertising target, he needs to write a detailed promotion plan, such as the status, name, budget type, etc. of the promotion plan. He needs to create a suitable promotion plan according to the type of product.
3. Create an ad group.
The product promotion plan includes ad groups, and the ad groups include a series of advertisements. Ad groups can be added to the promotion plan, or new ad groups can be added to existing promotion plans. , each ad group can set two to four ads with the same main volume. Ad group settings need to take into account placement, product positioning, other positioning, budget, bidding, etc.
4. Advertising.
The advertisement placed by the seller is the Pin picture that the user sees. The content that needs to be set for the advertisement includes the advertisement form, picture and description, target URL, status, etc. The seller can choose multiple display forms or one display form.
5. Audit and data.
Before placing the ad, you need to check whether the settings are correct and confirm it before starting it. After the ad is released, you can check the ad results, such as unit cost, playback volume, interactive participation, etc.
The above are the steps on how to use Pinterest to attract traffic outside the Amazon site. When placing product advertisements, sellers should pay attention to the quality of the advertisements and ensure the pixels of the pictures. Try not to use distorted photos and information on the advertisements. It should be clear so that users can see it at a glance. The content should be creative and cannot be taken casually.