When it comes to the natural ranking of AliExpress, I believe that there are still many AliExpress sellers who are very interested, because everyone hopes that their stores and products can have a good natural ranking display. In this regard, Next, I will introduce AliExpress’s natural ranking rules to you. I hope it can be helpful and inspiring to everyone.
1. Matching degree between keywords and product description.
When consumers search for some keywords on the AliExpress platform to find products, the platform’s search engine will match the product descriptions based on the keywords, thereby selecting more relevant products for priority. Therefore, the more matching the keywords and product descriptions are, the higher the ranking will be. You must know that there are still many sellers who optimize the ranking through this natural ranking rule of AliExpress.
2. Relevance of keywords and product categories.
In addition to product descriptions, the correlation between product categories and keywords will also affect the final ranking to a certain extent. In other words, the same keyword will be clicked after searching. The number of categories to which a product belongs will determine the relevance of this category and this keyword. For sellers, when uploading products, they must choose the correct product category.
3. The quality of the product itself.
When it comes to the impact of product quality on natural rankings, it is mainly divided into four aspects: price, sales volume, picture quality and conversion rate. Therefore, sellers need to be relatively perfect in these aspects. As a result, it has a relatively high quality score, so the ranking will naturally go up.
4. The seller’s service level.
The seller’s service level itself is also a major factor that affects product rankings. User evaluations of orders, transaction dispute rates, refund rates, message response efficiency, etc. are all criteria for judging the seller’s service level.
The introduction to AliExpress’s natural ranking rules is roughly the above. I believe that after reading it, everyone will have a clearer understanding of it. And if you are running an AliExpress store and want your store to get a good ranking, you still need to be more perfect in all aspects.