The wish platform has relatively low entry barriers and very user-friendly rules, so it has attracted many sellers in recent years. However, unlike Amazon, eBay and other platforms, the Wish platform has unique rules and gameplay. Only by understanding and following these rules can we operate the store better. So, let’s take a look at the Wish merchant rules.
1. Wish does not have a through train, nor can it carry out platform activities, and it does not have much impact on SEO. However, for new products, Wish will tilt more traffic, so sellers must optimize new products in advance to attract more attention.
2. Wish buyers usually have some sporadic time to read the products, so for sellers, the pictures must be attractive enough, clear and easy to understand, and must be able to load quickly, otherwise it will directly affect the Product conversion rate.
3. If the seller does well, the wish platform will add yellow diamonds to his products and bring more traffic to them. But if the conversion rate is very low, Wish will take back the traffic and allocate it to products with higher conversion rates. Therefore, sellers must always pay attention to sales and traffic data. Once they find that the conversion rate is very low, they must actively find ways to optimize it.
4. As a member of the anti-infringement alliance, wish is very strict on imitations. Brand marks, intentionally blurred labels, blurred model faces, cropping or appearance infringement and other issues cannot appear in the photos. Sellers must pay attention to these rules or face penalties.
5. Sellers are not recommended to modify the pictures, titles, descriptions, etc. of the reviewed products, because Wish will re-review the modified products. If they are judged to be imitations, they will face the risk of fines. .
wish requires merchants to maintain a good reputation, which includes complying with all laws and regulations, and not deliberately misleading or deceiving consumers as a last resort. Wish also requires merchants to maintain good behavior in platform transactions and strictly prohibits any illegal, fraudulent, false propaganda, etc. If a merchant’s behavior violates the merchant convention and relevant regulations, Wish has the right to take appropriate actions, including suspending merchant qualifications and restricting product sales. wait.
The above introduction is the relevant knowledge of Wish merchant rules. To sum up, as a rapidly developing e-commerce platform, Wish merchant rules are indeed conducive to ensuring the stable operation of the platform and the user’s shopping experience. . If merchants can abide by these rules, they will gain better business opportunities and a broader consumer group, and they will also be able to make a positive contribution to the healthy development of the platform.