Currently, many AliExpress sellers attach great importance to ranking optimization in their daily store operations, because only with a good ranking can the store and products get more exposure and traffic, thereby providing The conversion of orders also brings more possibilities. In this regard, let’s take a look at what to do if the AliExpress store ranking drops and what are the main reasons.
1. What should I do if my AliExpress store ranking drops?
First of all, everyone must be clear that when consumers have shopping needs, they usually choose to search for keywords on the platform to find the products they want, and specific keywords, product titles and descriptions The higher the matching degree, the higher the ranking will be, so everyone still needs to do a good job in setting up these contents.
In addition, the higher the click-through rate of the product, the higher the ranking will be. Therefore, if the store ranking drops, you can also start to improve from this aspect and continuously improve the click-through rate and ranking of the store and products. It will naturally increase.
2. What are the main reasons for the decline in ranking?
1. The weight of the store is reduced.
No matter what platform it is, it will actually assign weight to the store. The higher the weight of a store, the higher its ranking will be. Similarly, the decline in ranking is also likely to be due to The weight of the store was reduced due to improper operation of the store.
2. The store violates regulations.
AliExpress generally has certain punitive measures for store violations, and lowering a store’s ranking is one of the more common punishment methods. Therefore, if the ranking drops, sellers also need to self-check whether Where did the violations occur?
3. The service score is low.
Service points will also affect the ranking of the store. In fact, many sellers are not clear about this factor. However, the current platform also attaches great importance to this aspect. From the service rating indicator evaluation at each stage, if it is found that the seller’s service is not good and the rating is too low, he will be punished by the official, thus reducing the weight and ranking.
As for what to do if the AliExpress store ranking drops and the main reasons, I believe that after reading the above, you will have a clearer answer, and if you are also having a headache about the store ranking If so, you can also refer to some of the above content to make corresponding adjustments to the store, so that the store can have a good ranking display.