It is still difficult to operate an Amazon store. During the operation process, merchants will choose to turn on advertising in order to get more traffic for their products, but the final results are difficult to satisfy. The amount of advertising exposure It’s not that high, and it can’t bring relatively high traffic to the product, let alone orders. So how should Amazon’s advertising exposure be increased?
1. Have at least one automatic campaign.
To increase the exposure of Amazon advertising, merchants can even have at least one automated campaign to attract traffic. In this way, merchants can find potential keywords related to the merchant’s products. Targeting searches for these keywords in your campaign can further increase your campaign’s exposure.
By combining manual campaigns with automated campaigns, merchants can increase campaign reach and reach audiences with an affinity for purchasing the merchant’s products.
2. Correct keywords.
Merchants should understand how consumers search for products. If the merchant calls the product pants, but the keywords searched by buyers are jogging pants or yoga pants. Under this condition, merchants should add keywords to the product description and then position them in the advertising campaign. This operation can better form corresponding display opportunities for suitable audience buyers.
3. Expand keywords and adjust matching types.
This is an extension of the previous article. Keywords can be added to manual campaigns with the help of the automatic campaign keyword collection function. This operation can expand the coverage of keywords and effectively improve Product exposure.
If merchants want to know how to increase the exposure of Amazon advertising, they can refer to the above methods. In addition to these methods, there are other ways to increase the exposure of Amazon advertising. You need to Merchants themselves have to explore during the process of operating their stores. Appropriate advertising exposure can help merchants sell products better and effectively increase product sales. Therefore, for merchants, learning Amazon’s advertising skills is very important for merchants to operate their stores. Still very helpful.