Running a store is not a simple matter, especially cross-border e-commerce merchants, who will encounter various problems in the process of running a store. Many Amazon merchants may have a common question, which is why Amazon’s advertising exposure is very high but clicks are extremely low?
1. Is the product pricing competitive?
For the same product, products with lower prices are usually more likely to attract consumers’ clicks. It is not recommended that merchants engage in price wars. In a short period of time, price advantages can attract consumers’ clicks. Especially for new products, merchants must confirm the pricing before the product goes on sale to maintain a certain price advantage.
2. The quality of the main image and title of the product.
The first thing consumers see when searching for products is the main image of the product. Only when the main image is attractive enough will consumers click on the product. If the merchant’s main image lacks appeal, it is best to optimize the image first. After consumers see the picture, the next thing they have to look at is the title of the product. The title must be readable and collectible to attract consumers to click.
3. Product star rating and comments.
A relatively large number of reviews and good reviews of the product can attract consumers’ clicks and allow consumers to purchase the product with confidence. If there are negative reviews on the homepage of a product, the merchant must deal with it promptly.
4. Is there FBA delivery?
Consumers want to get the purchased goods quickly. Among all logistics and transportation methods, FBA is more popular with consumers, so in order to get a higher click-through rate, it is best for merchants to choose FBA. Delivery.
5. The relevance of keywords.
The relevance of keywords is very important. Consumers search for keywords to find the products they want. If the correlation between keywords and products is relatively low, consumers will not click on the ads even if they are advertised.
To sum up, there are many reasons why Amazon advertising exposure is high but clicks are low. Merchants can compare with the above points to find the reasons why Amazon advertising exposure is high and clicks are low for products in the store. , and then prescribe the right medicine to solve the problem, and pay more attention during the process of operating the store.