Regarding title writing, there are also specific Amazon rules. The title should have a core point to grasp. The title should include product keywords so that your product can be searched by users. Only products that contain keywords can be included and crawled by the system. At the same time, you can display your products in front of consumers when they search. If you fully understand Amazon’s rules about title writing, you will greatly improve your listing conversion rate. At the same time, the title serves the purpose of improving the conversion rate. It needs to be considered from the consumer’s perspective and provide consumers with a title with a strong aesthetic appeal. Therefore, optimized titles can bear more important responsibilities. 1. Readability: This is to allow customers to understand what products we sell, because readability will directly affect the conversion rate of the product. 2. Searchability: Amazon will have its own search engine, and Amazon will use the keywords in your product title to display your product in the search results. [Brand name + keywords + product functional attributes + scope of application + color] 1) Brand name: For small and medium-sized sellers, if they don’t pay too much attention to the brand in the early stage, the brand name does not need to be placed at the front, and can generally be placed in the title. The rear position may not be placed. But if you are a seller who is planning to promote your own brand or a well-known brand, you can put the brand name first. 2) Keywords: In the title, it is generally not recommended to use broad keywords as the first keyword in the title. Although broad keywords are highly competitive, they often lead to ineffective traffic and low conversion rates, and waste CPC promotion costs. Take headphones as an example. What are the broad terms for headphones? Such as Earphone, Headphone, Bluetooth Earphone, Sports Earphone, etc. These words are often highly competitive, and the advertising bids are relatively high. If you do not rely on high-priced advertising, it is difficult for these words to be displayed in front of your potential customers. Experienced sellers usually choose to fill in the most core precise keywords. The core precise keywords must be the same as the keywords set in the later CPC advertising promotion, used for association and weighting. Amazon’s weight starts from the first few words in the title. Whether it is the title, five-point short description, or five-line keywords, Amazon crawls the core keywords from the beginning and then includes them in Amazon. 3) Product functional attributes: for and with are generally followed by product features and functions. eg: wireless earbud with waterproof and sweatproof / bluetooth earphone for sports using… 4) Scope of application: List to customers where your product will be applied, so that customers can see clearly at a glance. Correctly guide customers to place orders. Improving the conversion rate is a very important role of keywords. The use of keywords can reflect the characteristics of the product and the important selling points of the product. Moreover, these characteristics and selling points can directly reach the hearts of consumers and attract consumers. Let consumers pay special attention to your product, thereby increasing the conversion rate. Many people often have a problem in the title. The title is very bland, features, highlights and keywords are straightforward, without any ups and downs. You have to know that being bland will not impress consumers. Therefore, our title also bears a very important task, that is, does your title have an aesthetic feel? Is there anything that consumers feel particularly comfortable reading? What Amazon rules can improve beauty? At this time, we need to add some modifying words appropriately in the title, and add a small amount of subjective words appropriately. For example, we can add upgrade to the title. When customers read upgrade, they don’t know where it is upgraded, but they think it is an upgraded version and will be better. The title must also be neat, and the first letter of each word must be capitalized. Except for some function words, such as and or with for, etc., you must learn to break sentences in the title, that is, punctuation marks. If your title involves quantifiers, you should write the quantifiers in front. For example, if you are selling 12 or 6 pieces together, it is recommended that you write 12pc6pc in front. Why should you write them in front? Because what will the user feel when he reads it? It will feel cheap right away, which can also increase your conversion rate.