As more and more sellers join AliExpress, the number of products of the same type is also increasing from time to time, and competition has become very fierce. “The higher the product ranking, the better the sales volume, and the higher the ranking of the store will be. So, what are the factors that affect AliExpress’s search ranking?
1. The correlation between the search terms and the description of the product itself. When the search engine determines what products buyers want to see or need, it will analyze the search Term, compare the opinions of most people under the search term, and then display the corresponding products.
When a buyer enters a search keyword in AliExpress, the search engine will find related products among all products on the platform based on the user’s search keyword. This depends on the product itself and the user’s Search the match of input words. When considering the relevance level, we mainly look at the following two main dimensions: the title description of the product is the main information item for product description and is an important element in search matching; the attributes of the product are the key information for describing the product, and it is also an important factor in search ranking.
2. Product type and keyword relevance.
The number of product clicks after searching for the same search keyword determines the relevance of the category and search keyword. For sellers, when uploading products, choosing the category of the product becomes the main factor that affects the search ranking of the product.
3. Factors affecting quality.
When sellers upload product pictures, the total number of main pictures and sub-pictures cannot be less than six or more than eight, and the products in the pictures must be clear and atmospheric. It is also necessary to take pictures from all directions, which are enough for buyers to understand the main features of the product through the pictures, so that they can get a relatively high score on the picture score of product quality.
As for the price of the product, sellers are encouraged to upload a product with a price close to the mainstream selling price of this type of product on the platform. The closer it is to the mainstream price on the platform, the more price points it will score.
The sales status of the product is historical sales data.
Sales conversion rate of the product: If other conditions are the same, the higher the sales volume of the product in the near future, the higher the search ranking will be.
4. The seller’s service level itself is also an important factor affecting product transactions.
When searching and sorting, the seller’s service level in past transactions is used as the seller’s service level score to add points or rewards. The specific service score consists of user evaluation of the order, transaction dispute rate, refund rate, repeat purchase rate, online time and online response efficiency.