For a long time, Google has dominated the search market with a market share of more than 90% and has been regarded by many as the best choice for advertising, but now this phenomenon has been reversed.
The fact is that when it comes to actual shopping, people tend to actively choose Amazon. Now, 54% of consumer product searches come from Amazon, with the remaining 46% coming from Google. There are also reports that foreign advertisers are slowly putting Google’s ad budgets into Amazon, but this does not negate Google’s value.
Even in Amazon’s product rankings, search engines still account for a relatively large proportion. Of course, this logical ratio does not apply to all categories of products that Amazon is selling. It is beyond Amazon’s control. If the social media method is not easy to use, Google is worth considering, especially after Amazon updates its algorithm and policy comments again and again, the listings after all traffic weighting will be longer.
Google and Amazon hold two completely different algorithm standards. If the ranking of Amazon’s product listings on Google’s website increases, off-site traffic will push the ranking of on-site products for a period of time. Here we need some tricks.
1. Create a link on another indexed website
This involves the crawling principle of Googlebot. The best way for GoogleBot to follow our product pages is to add a link to another website that is already indexed by Google.
If you have your own website, you can link to Amazon product listings. If not, you can find a website and create a link to a post. This approach is effective for comparisons with higher domain authority. The higher the domain authority, the more likely it is that Googlebot will crawl the product.
2. Incorporate long-tail keywords
Some people predict that voice search will be the next wave, while others believe that the biggest upcoming change will be long-tail keywords.
Amazon’s search for long-tail keywords may not be so obvious yet, but on Google, especially language queries are increasing. Google’s ranking of search results also confirms that when the search contains “purchase” information, e-commerce links rank higher than some common information links.
So when we are looking for some long-tail keywords, we can try to add some keywords that can directly indicate our intentions to some product information.