TikTok paid traffic
(1) TkTok advertising traffic: Currently, the ads supported by TikTok include open-screen ads and information flow ads. Similar to Douyin ads, the form of open-screen advertising is to display products on the homepage of the APP. When users click on this open-screen advertisement, they can jump directly to the independent website of the brand merchant. This kind of advertisement only displays one kind of advertisement every day, the price is relatively high, and it is suitable for brands that pursue greater exposure. Compared with open-screen ads, information flow ads have lower delivery costs and are more suitable for independent website sellers. In the advertisement, you can set a link to the brand’s independent website and jump to an off-site landing page. It should be reminded that currently domestic sellers need to open an account through an agency.
(2) TikTok “Internet Celebrity” Traffic Drainage: It refers to mainly cooperating with “Internet Celebrities” on TikTok, so that fans of “Internet Celebrities” can become your independent Shopify site purchasing users. Similarly, choosing a ThkTok “Internet celebrity” should also follow the “Internet celebrity” drainage principles mentioned earlier, including the number of fans, video playback volume, number of likes, user comments, etc., to obtain the number of active fans and the number of active fans of the “Internet celebrity” Number of fans. In addition, it is also important to determine whether the “Internet celebrities” you cooperate with and their fans are compatible with the products of your Shopify independent station.