After the customer browses the independent website and has a great desire to purchase a certain product, you need to design a series of actions to allow the customer to complete the purchase smoothly and smoothly. This is mainly optimized from the following aspects.
Process Optimization
Because the customer’s strong desire to shop lasts only a short time, from seeing the advertisement to arriving at the independent station, it only takes one or two minutes at most, so you have to spend the entire checkout process Optimize the process and make it as short as possible.
(1) Allow customers to purchase without specifically registering or subscribing to marketing emails. I have repeatedly mentioned in the previous chapters that once a customer enters the checkout process, every subsequent step should be as streamlined as possible. This is to allow the customer to focus on paying the money without inserting anything that interferes with the checkout. I have seen some independent websites that force customers to play the wheel to get discounts or subscribe to marketing emails after they click the “ADD TO CART” button. This is very inappropriate. The methods of playing the carousel and subscribing to marketing emails are only suitable for placement on the homepage, not on the product landing page. After this independent station accesses the “CHECK OUT” page, a pop-up window will appear asking customers to subscribe to marketing emails, which interrupts the customer’s checkout process. At this time, the customer is likely to leave the independent station. Not only does this not Getting the order without even getting the customer’s email is not worth the loss.
(2) Try not to put other information on the shopping cart page. If you must put it, pay attention to the customer experience. Recommend other products on the shopping cart page to increase the unit price, but these products cannot be purchased with one click, which will affect the customer experience.
The following is an independent seller who does a good job. The cart page does not recommend other products, but highlights the good customer reviews of the products in the cart. This can remind customers again: This is a good thing, and you chose well: Such a smart setting helps customers complete the final shopping. .