The homepage of the Shopify independent station plays a very important role in all independent station pages, but sometimes its role is exaggerated by many people. Because from my experience, if you use Facebook ads to attract traffic, the proportion of customers who open the product landing page and then visit the homepage is not high. In actual situations, the homepage plays the role of a store, just like when we visit offline physical stores. There are stores of various brands, large and small, in shopping malls. Many times, we can roughly know whether this store is worth visiting carefully without entering the store and taking a few glances at the store. Let’s take a look at how the homepage of an independent station should be optimized.
Home page layout
The home page layout emphasizes simplicity and clarity. Whether it is pictures or text guidance, customers must be able to quickly find the information they want to know. Generally speaking, I think a better homepage layout is as follows:
(1) Homepage main directory, generally including Home, All Products, and ContactUs menus. For example, the independent Shopify website only sells one product – a water cup. It’s very simple. The dropbottle in the middle is the name of the independent station, SHOP on the left is the All Products menu, and CONTACT is the Contact Us menu. In addition, it also has three main directories: ABOUT US, FAQS, and RECIPES. -Generally speaking, ABOUT US and FAQS can also be placed in the bottom directory.
(2) The directory at the bottom of the homepage generally includes menus such as Privacy Policy, Refunds & Returns Policy, Shipping Poliy, Terms of Service FAQ, About Us, etc. Let’s take the independent station above as an example. It can be seen that this independent station has once again placed Shop. Reipes Abou Us, Contet Us, and FAQS in the bottom directory, which are also menus that appear in the main directory. In addition, Charity Printer and Sippinip menus have also been added.
(3) The middle part of the homepage generally includes static or carousel pictures, Best Sellers, recommended categories (optional), and News Letter (optional). Take dropbotte as an example as well. It places a large static picture and uses a slogan with strong appeal. At the same time, there is a dynamic downward-pointing arrow below the picture to remind customers that there is more content below.