Many foreign sellers are talking about Email Direct Marketing (EDM), but it seems to have been ignored by domestic sellers. In my opinion, the reason behind this has to do with communication habits. For foreigners, emails are like text messages on our mobile phones. They will glance at them from time to time to avoid missing important information. For Chinese people, we rarely use email. Office workers use it some, but more work communication is transferred to various apps such as WeChat and DingTalk.
E-mail marketing has the following points to note.
(1) Don’t be too hasty in collecting customer email addresses.
Some so-called training teachers and training institutions will teach you to install plug-ins and collect customer emails as soon as possible. In fact, it depends on the situation: if most of your potential customers come through paid advertising, then when the customer enters your independent website, you must not interrupt him or let them play spinners. , leave your email to get discount codes, etc.
Nowadays, the traffic on the mobile phone is larger than that on the PC. Part of the originally small mobile phone screen is occupied by your forced pop-up window, which will affect the customer’s attention. Customers are originally attracted by advertisements and want to know about the advertised products as soon as possible. If they think they are suitable, they will buy them directly. If you ask customers to look here and there, over time they will be led astray and forget the purpose of their visit.
Please remember that in the first few minutes when a customer brought by advertising enters the independent website, you must not interrupt him. Let him place an order in one go. This is the key.
(2) Pay attention to the time when the customer’s email is obtained for the first time.
The best time is when the customer places an order and fills in their email address. The button below has set the default customer consent for your email marketing.
All you have to do is check all the checkboxes in the “Email Marketing” selection in the Shopify backend checkout settings.
(3) Keep the rhythm.
Would you be annoyed if you received text messages about discounts and promotions from a certain merchant every day? For Chinese people, text message marketing is similar to email marketing for foreigners. Everyone gets annoyed when receiving discount information all the time.
If a customer feels annoyed and unsubscribes or reports SPAM (harassment email), you will no longer be able to send him emails in the future, which reduces the number of potential customers for email marketing.
When doing email marketing, you can send an email every 2 to 3 days, but don’t always send discount and promotion emails. You have to be more attentive and sincere (routine).