As we all know, the rapidly growing TikTok (international version of Douyin) has huge traffic dividends, so independent Shopify sellers can try to layout it.
In terms of product categories, I suggest taking the “new and unique” route and pricing the products on the low side. To pour cold water on it first, don’t have too high expectations for the purchase conversion rate of TikTok products or advertisements. At present, I have observed that TikTok users are mainly young people, and relatively speaking, their spending power is not strong. In addition, for middle-aged and elderly people with spending power, TikTok is a very new social media, unlike the old Facebook and Instagram. These consumer groups use TikTok less and may not be familiar with it, nor are they familiar with or trust the merchants on TikTok (compared to Facebook and Instagram). Trust is an essential cornerstone for any e-commerce business.
TikTok free traffic
To do TikTok free traffic, you need to open a TikTok account, create content to attract traffic, and put your own Shopify independent station URL and Istagam URL on the homepage. Many foreigners use TikTok to attract users to their Instagram accounts.