AliExpress stores are divided into 3 types, namely official stores, specialty stores and specialty stores. Different store types have very different corresponding accounts, opening conditions, account rights, etc. Understanding the differences between store types will help sellers better master and understand relevant skills when opening a store, making the store operation more convenient.
1. Official store
Official store refers to a store opened by a merchant on AliExpress under its own brand or exclusively authorized by the rights holder (trademark is ? or TM status). You can only apply to operate one brand.
2. Specialty stores
Specialty stores refer to stores opened on AliExpress by merchants with their own brands (the trademark is ? or TM status), or with other people’s brand authorization documents. You can only apply to operate one brand.
3. Specialized stores
Specialized stores refer to stores that operate one or more other people’s or own-brand products (products with ? or TM status). You can apply to operate multiple brands. .