When sellers upload product information, often one link corresponds to multiple SKUs, and the products in multiple SKUs have different weights and prices. Some products may share links for more than $5 and less than $5. Each SKU should contain different free shipping unit prices, so that the selling price of each SKU is more reasonable.
1. One product links multiple SKU weights
For this type of product, it is recommended to set up a general template “free shipping + reduction” method, because the weights of multiple SKUs are different. It is not suitable for setting fine templates. For templates with too large weight differences, the accuracy will be reduced, but it is within an acceptable range.
Assume that the product weights are 200g, 300g, 400g, 500g, and 600g respectively. 5 popular countries: Russia, the United States, France, Spain, and Poland.
Logistics channels: AliExpress worry-free logistics-standard, Yanwen Airlines registered small parcel, China Post registered small parcel.
2. How to price a product with multiple SKU costs?
SKUs with different weights have different free shipping unit prices, and their selling prices are different. If the SKU costs are also different, the seller should How to determine the selling price for such links?
It is recommended that sellers use product pricers.
For example, if the original price of a SKU is US$18.85, reserve a maximum discount of 50%, and fill in the cost and weight of other SKUs separately in the product pricer.
Reservation discounts must be the same for products with multiple weights and multiple cost prices included in a link. One link has multiple weights, multiple costs, and multiple prices. When setting the template, take the middle weight, calculate the cost of each SKU separately, and get different selling prices. Such SKU weight includes the actual shipping cost, which greatly increases the product selling price. Accuracy creates a selling price advantage.
3. How to set up logistics templates that include economic and standard types
Logistics templates that include economic and standard types generally have three settings: set all economic channels, All standard channels are set up, and all seller-customized channels are set up. Each of these three setting methods has its own advantages and disadvantages, so sellers should choose one of them according to their own categories.
The following takes a product containing 3 SKUs as an example. SKU1: Weight is 50g, price is $3; SKU2: Weight is 150g, price is $5.5; SKU3: Weight is 350g, price is $7.5.
The advantage of setting up all economic channels is that the product price will be relatively low, easy for buyers to accept, and the click-through rate will be slightly higher; the disadvantage is that according to the logistics rules mentioned above, there are only products less than 5 US dollars. (SKU1) can provide free shipping. Since the other two SKU products do not have free shipping, they may not be easily accepted by buyers, and the order rate will not be too high.
The advantage of setting up all standard channels is that all 3 SKUs are free of charge through standard channels. If buyers think the products are good, they will place an order directly and the 3 SKUs will not affect each other; the disadvantage is that SKU1 The selling price is higher, the price has no advantage, and the conversion rate of orders is low.
Seller-defined channels belong to offline delivery. If a buyer chooses a seller-customized channel, the seller can choose an economic logistics channel or a standard logistics channel according to the amount of the buyer’s order.
The advantage of setting up all seller-customized channels is that the selling price of the three SKUs includes the actual free shipping unit price. The product selling price is more advantageous. No matter which SKU the buyer purchases, he can send the corresponding Logistics channels; the disadvantage is that since sellers’ customized channels are offline logistics channels, some countries and regions cannot use offline channels according to logistics policies. When buyers purchase SKU1, some countries and regions can only ship to offline logistics channels, but SKU1 only includes the free shipping unit price, so SKU1 will suffer a shipping loss for some countries and regions.
These three setting methods each have their own advantages and disadvantages. Generally, novice sellers use more standard channels. For sellers who have been in contact with AliExpress for a long time and have certain offline logistics resources, it is recommended to set up more seller-customized channels.