Product infringement is the biggest headache for many sellers. Once a store’s products are infringed, it can range from a warning and a reduction in rights, to a severe penalty of points and closure of the store. Generally, product categories that are prone to infringement include 3C digital, toys, automobile and motorcycle accessories, etc. Among them, the 3C digital category serves some brands, and the toy category is produced based on animation models. If you want to reduce the risk of product infringement, you must avoid it at the source of product selection.
1. Supplier’s brand authorization
When a seller selects a supplier, he or she should determine whether the supplier has a product brand and whether the supplier can provide brand authorization for the product if the seller obtains the goods. Although some suppliers can authorize, they need to reach a certain number of products before they can be authorized. Of course, regardless of whether the seller can be authorized, as long as the supplier has a brand and can be authorized, it is relatively safe to choose products from such suppliers.
Some suppliers are “small workshops” that do not have their own product brands at all, let alone authorization. If you choose these suppliers’ products to upload to AliExpress stores, the probability of infringement will be very high. So be sure to choose products from regular manufacturers.
2. Identify imitations through image recognition
When sellers choose products, some obvious infringements, such as Pikachu and Spider-Man in toys, LV, GUCCI and other imitations in luggage, etc. Products are easy to identify. If you are not sure whether a certain product is infringing, you can check it through e-commerce platforms such as Baidu Image Scanner and Taobao Image Scanner. This way you can see which brand it may be “the same” with, and the seller can determine whether it is authorized by the brand. , avoid uploading such products.
It is worth noting that there is another situation where although the product itself is not infringing, the pictures contain infringing content.
Sellers should pay special attention to pictures like this when selecting products. For example, the seller sells dresses, but when the supplier takes pictures of models, they like to match the models with some brand bags, shoes, etc. Although the dresses do not infringe, the brand bags in the pictures are particularly likely to cause infringement. Many sellers of dresses Sellers can easily be “scammed” by this, so you must pay attention when selecting products, as details determine success or failure.