Amazon’s ProductDescription is what we call a long description. Its main function is to provide a detailed introduction to the characteristics of the product, allowing buyers to have a comprehensive and in-depth understanding of the product, making them more trustful of the product, and stimulating buyers’ desire to purchase. So, how to write a Product Description to better attract buyers’ attention?
1. Know how to use HTML code for formatting
Amazon’s Description must be formatted with code and HTML code There are also many types of sellers to choose from based on their own needs. The following are the two most commonly used ones.
(1) Line break: <br>
The usage of line break is:
The content of the first line<br>
The content of the second line<br><br>If you add two<br> after it, it is simply followed by two empty lines. For example: This front pocket wallet can block RFID signals from cards working at a frequency of 13.56MHz, including: <br>
1. Credit/debit card<br>
2.ID card<br>
3.Driver license<br> <br>
This front pocket wallet DOES NOT block RFID signals from cards working at a frequency of 125KHz, including: <br>
1. Most ID badges<br>< /p>
2.Some hotel/buildingaccess cards<br><br>
(2) Bold:<b>Content</b>
The usage of bolding is: <b>Content that needs to be bolded</b>, for example:
<b>Wallet size: 3.93"(width) x 7.48"(height) </b><br><br>Structure: <br>
Wallet size: 3.93"(width) 7.48"(height)
< 1>.20 card slots<br>
Structure:<1>20 cardslots<2>.1open pocket3> 1 zippered pocket
<2>.1 open pocket< br>
<3>.1 zippered pocket<br>
2. Use core keywords as guide
The Product Description part has a lot of content. Usually buyers don’t have that much time or patience to read it all, because the cost of shopping time is too high. However, as a seller, you can’t ignore it because of this, but should be serious and careful. Write the Product Description well, list the characteristics of the product in an orderly manner, and present your product to buyers in an all-round way.
Since the Product Description part has a lot of words, you can use core keywords to guide different content to highlight the characteristics of the product. In order to make these guiding keywords more prominent, you can make them bold so that buyers can find you quickly.
In addition to using some core keywords that can highlight the characteristics of the product as a guide, you can also use some explanatory keywords as a guide. The most commonly used ones are Package Includes (package included) Instructions (operating guide) Kindly Note(Please pay attention to Safety Warning (Safety Warning), etc.
3. Use hierarchical numerical symbols
In order to make the content more organized and enhance buyers’ desire to read, you can Use some number symbols that can reflect the hierarchy, such as Arabic numerals 1, 2, 3…·Note 1, Note 2…·, etc.
4. Consider the use of buyers. Scenario
Some products may not be easy to use, and some products even require downloading APP or some driver software. If the seller does not explain this information in detail in the Description, the buyer may make inquiries. , this will increase the workload of the seller, and some buyers will even give negative reviews because they cannot find the download address. Therefore, for some products that require downloading the driver, it is best to attach the download address or email address to let them buy. You can download it yourself.