For product titles, keywords are the most important factor, which directly determines buyers’ search traffic. Sellers can collect keywords in the following ways.
1. Home page search box drop-down list
Generally, the words in the search box drop-down list have strong reference significance. They are some words recommended by Amazon based on buyers’ search habits. Only keywords with a certain popularity will appear in the search box. Sellers can sort and filter these keywords, select keywords that are relevant to their products, and use them in product titles.
For example, for a WiFi adapter, just enter the keyword “wifi adapter” in the search box.
When using this method, you need to pay attention to the following two issues:
·Search in the large category “AIlDepartment”, otherwise it will easily lead to inaccurate keyword prompts. situation;
·The core keywords entered in the search box must be the core keywords of the product. Due to different descriptions, there may be 2 to 3 core keywords for the same product. For example, searching for WiFi adapter can Enter “wifiadapter”, you can also enter “wifi dongle”, so both keywords need to be searched.
2. Refer to other sellers’ keywords
Referring to competitors’ keywords is a time-saving and labor-saving way to collect keywords. Use core keywords to search in the search box. Collect Listing titles with better sales and higher ratings in the search results page and copy them into an Excel sheet (it doesn’t need to be too many, just 5 to 10 Listings will do). Observe and analyze these titles. Through visual comparison, you can find out which information is important for this type of product and which are the core keywords of the product. Find out the keywords commonly used by popular sellers, and filter them layer by layer. Finally, Choose keywords that suit your products.
3. Learn from peer sellers on other platforms
There are also a large number of the same products on eBay, AliExpress, DHgate, Wish and other similar platforms. Sellers can find many products related to their own products. Keywords, as shown in the figure below. If you search for different keywords in the search bar, you will get a lot of useful keywords. Finally, filter them and select keywords that are highly relevant to your products.
4. Use keyword analysis tools
Using keyword analysis tools can allow sellers to master more data-based keywords. There are many keyword tools. Here are a few of the more mainstream keyword analysis tools. They have their own characteristics and sellers can choose flexibly.
(1) Google Adwords
The keyword planner (Google keywords planner) tool provided by Google AdWords (official website https://adwordsgoogle.com) is a tool for finding keywords Tool, whether sellers want to do advertising or SEO, they can use it to find keywords.
(2) Keyword Discovery
Keyword Discovery (official website https://www.keyworddiscovery.com) is a free keyword search tool, and users can register for free. The tool’s keyword data comes from various browsers and more than 200 search engines, and can provide users with a list of general and long-tail keywords. Enter core keywords in the search box, and the top 100 keyword groups will be provided for users to choose from.
Using Keyword Discovery, users can conduct keyword research, spelling error research, seasonal search trend research, keyword analysis, keyword density analysis, etc.
(3) Amazon Tracker
Amazon Tracker (China official website www.amztracker.comcn) is a seller operation service function software. Its core functions include keyword ranking tracking, Competitor sales tracking, product promotion, keyword in-depth optimization, category sales data market research and backend data analysis reports, etc., can provide Amazon sellers with systematic store operation solutions from product selection, operation to marketing.
(4) Spyfu
Spyfu (official website http://wwwspyfu.com), by analyzing competitors’ websites, tells you which keywords of users’ competitors are ranked in search engines the front.