After sellers register their products as brands, they can more easily upload and manage their products on Amazon while providing protection for their listings.
Specifically, brand registration on Amazon has the following benefits
1. Protect the brand and prevent products from being copied
Amazon allows sellers to Follow-up sales, so if a seller’s Listing is very popular, many people will use this Listing to add links to increase the exposure and traffic of their products. However, if the seller who created the listing has registered the brand in advance, he or she can avoid the listing being tampered with and being copied.
2. No need to use UPC anymore
Purchasing UPC from the official website is more expensive. If there are many SKUs, this will be a big expense. You don’t need to upload the products after registering the brand. UPC.
3. Increase the control over the listing
If your listing is followed by a higher-level seller, the person who follows you will also have the right to edit the product. Others can also change product information and links in the same way, such as adding sub-links, changing pictures, removing product logos, etc. If you carry out brand registration on Amazon, you can effectively prevent your listing content from being tampered with.
4. Apply for protection for the products being sold.
The product has been brand registered, but If the item is still being copied, the seller can send a case to Amazon and request it to delete the link to the item. This is for the seller’s own use only.