The Bullet Point in Amazon Listing is second only to the title in importance. Its main function is to let the buyer gain a deeper understanding of the product again after being attracted by the three factors of your product title, picture, and price. It can be said that whether Bullet Point can provide buyers with sufficient information and stimulate their desire to purchase will have a very important impact on increasing sales.
1. What to write in Bullet Point
How to better reflect the selling points of the product and make the product more competitive is the most important issue that sellers should consider when writing a Bullet Point. Therefore, sellers need to let buyers know the following when writing Bullet Points:
(1) How is your product better than other sellers’ products?
Buyers’ general opinion of the product They all know their uses. For example, mobile power supplies are used for charging, Bluetooth headsets are used to answer calls, mobile phone cases are used to protect mobile phones, and speakers are used to listen to music… Buyers of this information are all knew. Therefore, if you want to attract more buyers’ attention, you need to show more of the unique features of your products.
Therefore, sellers need to describe the biggest features of their products in Bullet Point, so that buyers can understand the biggest differences or differences between their products and other similar products. For example, the LED dimmable light bulbs you sell can be switched on and off remotely, and the lights can be controlled remotely. The pillows you sell make sleeping more comfortable and have memory functions: the carpets you sell are more anti-slip, etc. In short, it is necessary to describe the biggest features of the product. However, one thing to note is that do not use extreme words such as “best” or “first”, unless your product has really won similar awards or honors, then you might as well list them, so that you can get Buyers have more trust.
Although it is not just the difference in the product that attracts buyers when selling products, the “difference” is the key to distinguishing your product from other sellers’ products. Therefore, if your product is nothing special compared to other sellers’ products, it can be “designed” to be different. For example, for the same mobile charger, other sellers have a shelf life of 1 year, but yours has a shelf life of 2 years; buyers can get free gifts when purchasing the product.
(2) What can buyers get after buying your product?
This is the so-called pain point of buyers. Imagine why you, as a buyer, would buy a certain product. What about products? For example, you buy a mobile power bank because you need to go out, you buy a Bluetooth headset because you need it for sports or driving, etc. Therefore, sellers need to explain the scenarios or pain points of buyers purchasing the product, such as what problems the product can help buyers solve, and under what circumstances buyers use the product.
(3) Why the price of the product is different from other products
In Bullet Point, it is necessary to highlight the price advantage of the product, such as explaining why the product is more expensive, and why the product is more expensive. What is the reason for being cheap? etc., and focus on attracting customers who prioritize price.
(4) What are the parameters of the product?
Generally speaking, sellers know all the parameters of the product, but for most buyers, they will only pay attention to this product Whether it meets your own needs, you are not very interested in the detailed parameters of the product. Therefore, when describing the details of the product, you can visualize the parameters, which makes it easier for buyers to understand. For example, the following are two Bullet Points written by a seller for a mobile power supply:
·Ultra-high density battery cells make this compact 10 000 mAh externalbattery.
Charges the iPhone 7 almost four times, the Galaxy S6 more than twice or the iPad Air 2 once.
Obviously, in the first description, the seller uses the parameters of the product, indicating that the power of the mobile power supply is 10,000 milliliters. install. The second description describes the product very vividly. Since most buyers don’t know what 10000mAh is, the copy states that the power supply can charge iPhone 7 four times, Galaxy S6 twice, and iPad Air. 2 Charge once. I believe all buyers know the power capacity of the power supply.
(5) What are the shortcomings of the product?
Although the Bullet Point is written about the advantages of the product, if the product has some shortcomings, you can also tell the buyer directly. . For example, if a decorative lamp is not waterproof, the seller can indicate this defect of the product in BulletPoint, so that buyers will not leave negative reviews for the product because of the lack of waterproof function.
Of course, sellers can choose whether to display the shortcomings of the product in the product description according to their actual situation.
2. Tips for writing Bullet Points
Now that you know what to write in Bullet Points, how do you write them out? Here are some tips for writing Bullet Points.
(1) Be good at using keywords that cannot be placed in the title
Sellers will definitely collect a lot of keywords in the process of optimizing the keywords in the Listing title, but the number of words in the title is limited , not all keywords can be successfully used in titles. In this case, sellers can cleverly use the remaining keywords in Bullet Points to optimize the listing.
For example, for a shaker bottle (Blender Bottle), after analysis and summary, you may get the following available keywords: Loop Top, Shaker Bottle, 28-Ounce, Dishwasher safe Ergonomic.BPA-, Flip cap, Easy mixing, Phthalate free, Blender Bottle, Protein Shakes.Measurement Markings, Easy to Carry, Meal Replacements, etc.
If these keywords are used in the title, the title will be unreasonable and strange. If you select a few appropriate keywords and put them in the title, the remaining available keywords can be used in the Bullet Point.
(2) The language is easy to understand
Buyers generally do not spend too much time on product pages. They often browse the information they need quickly and briefly. , focused, and relevant life-oriented language are more likely to be accepted by buyers. Therefore, the language of the Bullet Point must be easy to understand and readable, allowing buyers to understand the characteristics of the product in a short time (as shown in the figure below). Such a Bullet Point looks relaxed and organized, but it must be Note that although the language does not need to be very professional, it does not make the buyer feel amateurish at first glance.
(3) Start with a summary word
Due to the particularity of BulletPoint content display, multiple lines of content are crowded into a small space, and the separation between paragraphs is often not obvious. It will make people feel depressed when browsing and unwilling to read seriously. In order to dilute this effect, sellers can make appropriate adjustments in the Bullet Point display format. At the beginning of each description, start with two or three general words. At the same time, these words appear in capital letters. The following content explains the general words at the beginning in detail. Each feature starts with two or three lines of content. OK, as shown in the picture below. This allows buyers to quickly know the key points of each line of narrative by capitalizing the words at the beginning, allowing buyers to quickly find the key points they want to know.
(4) Refer to competitors’ selling point analysis
When writing Bullet Points, refer to the content and writing methods of Bullet Points of other outstanding sellers in the same industry, which can save you a lot of time and energy. You can imitate but you can’t copy. You can’t copy everything otherwise you will lose buyers.