An excellent title is an important factor in creating a hit, and it is also a direct source of traffic for buyers to search for your product. An excellent product title can maximize product traffic and increase product exposure and conversion rate.
A complete product title should include the brand of the product, product series or model, material or main ingredients, key features or highlights of the product, color, size, quantity, specifications and other elements. When writing product titles, you can refer to the following formula:
Keywords + brand + scope of application + product characteristics (material/size/color, etc.)
Write these elements in the above order The more detailed the better, so that each word in the product title can be searched independently, increasing the probability of the product appearing in the search results.
1. Set accurate keywords
Keywords are the core part of a title, so when setting a good title, the selection of keywords is the top priority.
Keywords include broad keywords, precise keywords, and long-tail keywords. In setting the title, the selection of keywords must be precise. In order to cover more searches, you may wish to add highly relevant broad keywords and long-tail keywords to the title. For example, “Watches” (watches is a broad keyword, “Men’s Watches” (men’s watches) is a precise keyword, and “Men’s Military Watches” is a long-tail keyword, Each word has a tendency to become more accurate as the range of words narrows. Therefore, when writing product titles, collect and organize these three types of keywords, select the most effective words according to actual needs, and place them in the Listing title, which will help increase the probability of the product being searched.
2. Brand
A lot of Amazon’s traffic focuses on brand seller stores. In order to prevent subsequent follow-up sales, if you have your own trademark, you must reflect the trademark in the title. . Although your trademark may not have keyword search attributes, adding your own trademark to the title will form a clear distinction from other sellers and build a “moat” for yourself.
3. Add the applicable scope of the product
The applicable scope and characteristics of the product are an accurate guide to the buyer’s purchasing behavior. The scope of application of the product cannot be exaggerated nor too small. Exaggeration can easily lead to false descriptions, and too small can easily lead to loss of potential
Compared with 3C consumer electronics products, many products have specific support device objects and are usually supported by transactions. Use the connective word “for” to support the device, followed by the related devices supported by the product. For example, the title of a wireless music adapter suitable for home audio and car audio can be written as “Mini WirelessMusic Adapter for Home/Car Stereo Audio Systemo.
4. Product Features
The last part of the title can be supplemented with information about the material, size or color of the product to enrich the product information and improve the buyer’s awareness of the product. If it is sold in large quantities, the quantity of the product should be reflected.
In addition to the above points, when writing product titles, you also need to pay attention to the following points.
Do not make spelling errors and do not add special symbols that are not supported by the platform to avoid buyers not being able to search. Your product.
Do not use all capital letters in the title. Usually the first letter of each word is capitalized, but prepositions such as “for”, “with”, “and” and “of” are usually lowercase. < /p>
Do not add false information or exaggerate product information in order to attract traffic. There should be no subjective adjectives, such as great”, “awesome”, “good quality”, “NO.1”, etc., to avoid later disputes or buyer returns.
Do not add promotion, logistics and other information in the title, such as “Free Shipping”, “Hot Sale”, “Great Promotion”, “New Arrival”, “2018 Fashion”, “Drop shipping” and other words.
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The words of the product name should be written in the normal order, such as “large plush teddy bear” but not “teddy plush medium bear”