On the Amazon platform, uploaded product images are divided into main images and auxiliary images. The main picture of a product is called the main picture. The main picture represents a product in search results and browsing pages, and is also the first picture that buyers see on the product details page. There is 1 main picture and 8 auxiliary pictures. , a total of 9 pictures, but only 6 auxiliary pictures are displayed directly on the product page, and the remaining 2 pictures need to be viewed by clicking on the picture interface
1. Product image size requirements
Amazon platform. The requirements for the size and format of product images are as follows
·The longest side of the image must be at least 1000 pixels. In this way, the image has a zoom function, and buyers can enlarge the image to view the product details. This function can increase sales. The role of;
·The shortest side length of the image (relative width or height) cannot be less than 500 pixels, otherwise it cannot be uploaded to the Amazon backend. If the image is too small, it will not be convenient for buyers to view the product;· It is best to keep the size of the main image and the auxiliary image consistent, so that it will be more beautiful:
·The format of the image can be JPEG, TIFF and GIF. It is recommended to use JPEG format. Images in this format are faster when uploading. It will be faster:
·It is best to set the horizontal and vertical ratio of the picture to 1:1.3 to achieve the best visual effect·The picture must be borderless (white cover books need to add a 3-pixel gray border ).
2. Requirements for product main images
On Amazon, the main requirements for product main images are as follows
·The background of the main image must be It is pure white:
·The main picture must be the actual picture of the product, not an illustration, hand drawing or cartoon picture
·The main picture cannot have logo or watermark, and it is best not to have any. Accessories, props, etc. that are not included in the order (the logo of the product itself is allowed);
·It is best for the product in the main image to occupy about 85% of the space in the image. For products with variations, father and son The product must have a main image
·The product must be clearly visible in the picture, and the image needs to show the entire product, not just a certain part of the product or a multi-angle combination of the product;
< p>. Some categories allow models (such as Apparel, underwear, socks), but only real models can be used. Models must be standing from the front, not from the side, back, multi-angle combination, or sitting. Etc. The model in the main picture cannot have non-sale items. Models are not allowed in the main picture of some categories, such as Bags (Bag), Jewelry (Jewelry), Shoes (Shoes), etc.:
No nudity can be included in the picture. Information:
·The main image of a small number of Home decorative items is not required to have a pure white background, such as four-piece bed sets, mosquito nets, curtains, sofas, wall paintings, and lamps. Use scene pictures with non-pure white backgrounds, etc.
3. Requirements for product auxiliary pictures
The requirements for product auxiliary pictures mainly include the following:
Supplementary pictures. Pictures should show different aspects of the product, such as showing the use of the product, or supplementing product features that are not highlighted in the main picture. The auxiliary picture can show product details, different angles, sizes, product usage scenarios, other accessories, etc.;
It is best for the auxiliary picture to have the same pure white background as the main picture, but this is not a mandatory requirement. With logo and watermark (the logo of the product itself is allowed);
The product must be clearly visible in the picture. If there is a model, the model must be standing from the front, not sitting, side, back or from multiple angles For combination pictures, use real models, not model models: the pictures cannot contain nudity.