Showcase is a promotional technology tool launched by the AliExpress platform and is currently used as a reward for some sellers. Products that can use display windows will be displayed first in the search results page to gain more exposure opportunities, so that buyers can search for products that use display windows first. It can be said that the display window is a tool that can increase product exposure and help sellers increase transaction rates.
How to obtain showcases
There are three ways to obtain showcases.
1. Operation capability level
In the AliExpress store operation capability model level, the platform is divided into 4 levels according to the operation capabilities of different stores, namely advanced and high potential. , waist and regular.
On the home page of the AliExpress store backend, sellers can directly check which operating capability level their store is currently at.
Shops with an operational capability model level of “Advanced” can receive rewards for three showcases each month; stores with an operational capability model level of “High Potential” can receive rewards of two showcases each month. award.
2. Newly entered silver-level stores
For newly-entered silver-level stores, the platform will provide window incentives and support for a period of 6 months in accordance with the rules. During the window reward support period, as long as the newly promoted silver store’s sales exceed 10 sales in a month, the platform will reward the store with 2 display windows in that month (one-time payment, not cumulative).
3. New product rewards
If a store releases 10 new products in a month and 1 product is marked as new, the platform will reward the store with 1 display window in that month. .
If a store releases 50 new products in a month and 10 products are marked as new, the platform will reward the store with 3 display windows in that month.
Under Xiaoer’s selected items (men’s clothing, women’s clothing, accessories, underwear, toys, mother and baby, jewelry, watches, beauty and health, home, home decoration, sports and entertainment, automobile and motorcycle accessories), each The top 50 stores in each category in terms of “distribution quantity” (based on system display) per month will receive 1 window reward.
4. Showcase distribution time
Showcases obtained through operational capability levels, newly settled silver stores and new product reward scenarios will be rewarded on the 2nd of the next month, and the waiter’s selected projects The windows obtained below will be rewarded before the 15th of each month.
If a store has transaction violations, intellectual property rights or sales restrictions violations when issuing window rewards, resulting in a deduction of 24 points or more, or serious intellectual property violations two or more times, it will not be eligible for window rewards. .
What products are worth setting up window display recommendations?
Since the number of store windows available is very limited, sellers must give priority to products with good data performance when setting up window products. Showcases only provide exposure opportunities for products. Sellers should focus on selecting “double-high products” with high click-through rates and high conversion rates to set up showcases. If the store has determined the main products to be promoted, the window recommendations will be based on the main products, and the selection will be mainly based on the store’s product data.
Select “Product Ranking” in “Business Advisor”, check search exposure, search click-through rate, number of product purchasers, average stay time, order conversion rate, and select 30 days of data for analysis. .
Based on the comprehensive data of the product’s click-through rate and conversion rate, the seller decides which product to add to the display window for recommendation. If the data of multiple products are almost the same, then consider the comprehensive data of collection and purchase, length of stay, and product exposure.