In the past, when talking about Africa, everyone would think of hot weather, vast grasslands, and backward economy. With the changes of the times and economic development, Africa is no longer what it once was in the impression. Although the weather is still so hot, the grasslands are still so big, and there are still so many animals, the living conditions and economic development of the African people have changed. Like back then.
With the implementation of the “One Belt, One Road” initiative, the continuous expansion of trade and investment between my country and Africa has reversed the decline in trade volume between my country and Africa for years. Among them, South Africa has become China’s largest trading partner in Africa, with a trade volume of US$39.21 billion in 2017, accounting for 60.4% of China’s total imports and exports to Africa and Latin America.
With the popularity of global e-commerce and the improvement of Internet technology, African consumers are gradually developing the habit of online shopping. According to Statista data, as of March 2019, Nigeria, the country with the fastest economic development in Africa, has 111.6 million Internet users. Egypt, ranked second, has also reached 49.32 million Internet users and is about to exceed 50 million. . From a development perspective, this number is still extremely impressive. Although overall, the African e-commerce market is still in the “revelation stage”, some representative “unicorn” platforms have emerged, such as the Jumia platform, which was listed on the New York Stock Exchange in April 2019. Today , the African e-commerce market, known as the “last virgin land”, has begun to emerge in the global e-commerce market and cannot be ignored.