For Amazon sellers, obtaining buyer reviews has always been a hot topic. However, in actual operations, many buyers will not take the initiative to write reviews for products, so the number of reviews will naturally be relatively small. , if sellers want to arouse buyers’ recognition, they need to take the initiative and send review emails to buyers asking them to write reviews for the products.
1. Rules for writing review emails
Sellers need to have certain skills when writing review emails and must not violate Amazon’s regulations
(1) Don’t just ask buyers to give good reviews
Amazon wants buyers to freely leave good, bad or neutral reviews, and explicitly prohibits sellers from luring buyers to give good reviews, so sellers’ review requests cannot contain “Ifyou love your new widget,leave us areview(If you like the product, leave us a good review, or “Pleaseleavea 5-stalreviewbyclicking this link(Please click this link to give us a 5-star review)” to imply that the buyer will review the product. Positive words.
(2) Cannot contain suggestive language
Review request emails cannot contain suggestive language, Amazon will regard this as the seller manipulating buyer reviews. Behaviors such as “Tellus why you love your widget somuch”, “Listthe5things you likebestaboutyour widget” or “Tellus how your widget has improved your life” Any suggestive statements such as “How to make your life more convenient” will be regarded as violating the platform rules.
(3) Do not allow buyers who participated in promotional activities to leave comments
If When sellers are conducting promotions, do not ask buyers who use discounts or coupons to leave reviews for their products. Doing so may cause Amazon to mistakenly think that the seller is using discounts in exchange for reviews, and the seller’s product listings may be removed.
< p>(4) Emails cannot contain links to attract traffic or upsell
In order to direct traffic to their own company’s website or other product pages on Amazon, some sellers will add Website links or product links are against Amazon regulations and will be punished if discovered. Therefore, you cannot add traffic links in review requests. Review requests can only contain address links for buyers to leave reviews. In addition, sellers cannot make additional sales in emails, instruct buyers to download videos or music, etc.
(5) Pay attention to the sending time of emails
Send emails to buyers before the purchase. After you have received the product, used it and had opinions, don’t start urging the buyer to leave a review before the buyer has received the product, but don’t wait too long, and don’t wait until the buyer has no interest in the product. When it feels fresh, send an email to the buyer to remind them to leave a review
2. Writing a review email
If the seller wants to contact the buyer, send it to the buyer in the email. It cannot contain information such as rewards or free gifts, but should be information that can help improve the user experience after purchasing the product.
(1) Introduce the use of the product to the buyer
If the buyer buys some frosting tips, it is obvious that the buyer wants to use them to decorate baked goods. , most likely a cake or cupcakes. After the buyer purchases the product, if he receives an email from the seller thanking him for purchasing the product, which also contains some useful information about the use of tools, the buyer will be very surprised, which will greatly enhance the buyer’s shopping experience.
Sellers can use the following content as the subject of the email:
4 techniques for piping frosting like apro (4 techniques for piping frosting to look more professional;
5 frosting tip hacks to jazz up breakfast, lunch, & dinner (5 frosting tip hacks to jazz up breakfast, lunch, & dinner);
Care suggestions to make your frosting tips last for years (How to make frosting last longer):
The thingNOTto do with your frosting tip set (You must not use frosting tools like this
);
Creative decorating ideas for kids’ birthday goodies;·Elegant cake decorating suggestions for bridal showers
The seller’s email can be written like this:
Email subject: 5 Frosting Tip Hacks to Jazz Up Breakfast, Lunch, & Dinner
Hi, (buyer’s name),
We' re glad your (trade name) has arrived and we know you’re excited to start using it. We truly appreciate your business. Of course, you’ll be using your newfrosting tips for decorating cakes and cupcakes, but did you know you can also use them when cooking breakfast, lunch, or dinner? Here are 4 quick hacks that willliven up any meal.
Pipe twice-baked potato filling into shells for an elegant touch. Use the star tip when making deviled eggs to give this ordinary appetizer a little “chef quality” Using the largest tip, pipe pimiento cheese onto bread and broil untilgolden for an upscale open-face sandwich.
Decorate pancakes or French toast with softened, piped butter in the shape of stars or smiley faces for cute kids’ breakfasts.
Have an issue or questions about your new piping tips? Let us hear from you and we’ll quickly reply with help.
Share your thoughts. Other shoppers will find your views helpful. Please leave a product review when you have a free moment.
In the email, the seller first expressed his gratitude to the buyer and then taught him to buy How to use the frosting tool? Finally, ask the buyer if they have any problems while using the new product, and express to the buyer that they are looking forward to sharing their thoughts about the product, leaving comments, etc.
(2) Explain to the buyer the precautions for using the product
The content of the email can also be about the usage of the product. For example, the following email begins with an introduction to the use of staplers. What you need to pay attention to with the stapler, and then introduce other uses of the stapler.
Hello.
Thank you for your purchase of the Super-Duper, High-Capacity DesktopStapler. It should arrive in the next couple of days. A quick note before you use it. .you’ll want to remove the small plastic insert at the very back of the staple tray.
It’s sometimes a bit hard to see if you aren’t looking for it . Once you take thatout, the staples will slide right in and you’re good to go!
Did you know that – because of its superior depth capacity — this stapler can
< p>handle more than just thick stacks of paper? You’ll also love it for…Crafts – Create gorgeous pin boards, picture frames, and more.·Upholstery – Make that old ratty chair functional & fashionable with aquick facelift.
Artwork- Design one-of-a-kind pieces that show off your savvy skills.So? What do you think? If you have 3 minutes, we'd love to hear from you ina product review.
We’re here to help! If you ever have questions or run into an issue with yourstapler, just reply to this email for immediate assistance.
Sincerely .
The Staple People.