Sellers use express trains to test products mainly to create popular products. Successful creation of popular products will bring stable and huge traffic to the store. Which products have the potential to become hits and can be promoted as key products? Testing is an indispensable task. Testing can pass the natural flow test, but the natural flow test is more time-consuming, and the through-train test is more efficient.
Sellers use the through train mainly to test new products. They do not need to test all products in the store. They can select products through the through train’s product selection tool. It is recommended that the custom fee be based on the default 0.01 yuan, and the App bid ratio should not be less than 100%.
3. Test payment data analysis
To accurately analyze the test payment data, sellers need to ensure that the data cycle is 7 days or more. The longer the test time, the more data will be collected. The more, the more accurate the measurement results obtained. Data analysis can be viewed from data reports and product reports for corresponding rapid promotions.
By filtering conditions, sellers can view various data performance of the corresponding test products.
When analyzing the test data, sellers only need to compare the click-through rate, the number of times added to favorites and the number of times added to shopping carts, and select products with better performance in these three data as key promotion targets. If the data of the tested products in the same batch are not ideal, then you need to test other products, find the product with the best data performance as the main product, add it to the corresponding quick promotion plan, click the “Move to” button to transfer the product Enter into key promotion plans for main promotion.
After the product is migrated to the key promotion plan, the product data will be cleared, and the product historical data can be queried in the data report. The keywords set by the seller during payment testing are also migrated, but the corresponding keyword bids and time-sharing delivery will automatically become invalid.
After the seller finds the products that can be focused on promotion through the payment test, the expected purpose is achieved. At this point, the entire payment test process is over. At this time, the seller can shift the focus of promotion to the main products in the key promotion plan, select more keywords that are highly relevant to the product, reasonably adjust the keyword bids, edit the corresponding promotion creative ideas, conduct regular data analysis, and use the data to The reflected problems can be optimized in a targeted manner to promote the settings.