The through train promotion plan refers to the creation of plan types for different promotion purposes based on the different promotion purposes of through trains. For example, use express trains to test models, test titles, test main images, or create popular products. Different promotion plans can facilitate sellers to manage the products they promote and achieve different promotion purposes. AliExpress through-train promotion plans are generally divided into two types, namely smart promotion and independent promotion.
1. Intelligent promotion
Smart promotion is a “fool-style” promotion type, including three promotion methods: intelligent test, intelligent explosion and store-wide butler Pro, which correspond to different promotion methods. Just select the corresponding promotion method according to the promotion purpose, and it is relatively simple to set up. If the seller has ample funds for promotion and is not particularly rich in personal time, you can consider using this type of promotion. Generally speaking, smart promotion is not controllable. For example, sellers cannot set product promotion information independently. The only things that can be set are bids and daily limits. There is no need to set relevant keywords, and there is no need to target each promotion key. Make bid adjustments and optimize promotion scores for keywords.
Of course, this does not mean that the smart promotion plan is not good, it just depends on whether it is suitable for you. If the seller does not have sufficient promotion funds and wants to have complete control over through-train promotion, smart promotion is not suitable. Sellers with sufficient funds for promotion can try the smart promotion plan. Not only is it simple to set up, but the traffic obtained is also relatively accurate. More importantly, it can greatly save the time spent on through-train promotion settings. Choose the right products and set up the promotion plan. With the corresponding bids and daily limits, an intelligent promotion plan is successfully created.
2. Independent promotion
Compared with intelligent promotion, the settings of independent promotion are more flexible. Sellers can combine different products to manually filter more suitable keywords, and set bids for each keyword separately. For example, some keyword data perform better and have good conversion effects, then sellers can individually increase bids for such keywords to gain more exposure and generate more orders; while for some data, the performance is not good. For keywords, sellers can lower their bids individually to avoid unnecessary costs and save promotion funds. It is recommended that sellers choose key promotion plans and quick promotion plans under independent promotion. Although independent promotion is more cumbersome than smart promotion in terms of promotion settings, the overall promotion content is completely controlled by the seller, and promotion information can be set in a targeted manner. . Independent promotion is also what sellers need to focus on when learning AliExpress Express. There are key promotion plans and quick promotion plans under independent promotion, and sellers can choose according to different promotion purposes. Generally, the key promotion plan is more suitable for creating popular products, and the quick promotion plan is more suitable for testing products.