To quote a very classic saying of Chernyshevsky: “Art originates from life, but is higher than life.” It probably means that without life prototypes or phenomena, there would be no source and inspiration for artistic creation. In other words, art The material comes from the little things in life.
Although the production of through-train promotion ideas is not an elegant art, it still needs to start from the source of product information, that is, all creative content must be consistent with the actual information of the product. If the information described in the creative is inconsistent with the actual product information, or even over-exaggerates the description of the relevant product, although this will attract buyers to click or purchase, the buyer is likely to initiate a refund or offer a refund after receiving the product. reviews, it will have a greater negative impact on the store. Therefore, before promoting creative ideas, sellers must start from the actual product and never exaggerate product information.
1. Creative pictures
Pictures occupy a large proportion of information on AliExpress’s computer and wireless terminals respectively. To be an e-commerce business is to sell pictures. If the main product image is well done, it can play a greater role in the search click-through rate. Creative images will be displayed on the search results page instead of the main product image. Unlike the main images of products in some categories that are restricted, the production of creative images is more flexible and does not have many restrictions. For example, information such as “psoriasis”, borders, puzzles, etc. can be displayed in creative images and will not affect the natural ranking of the product.
Generally, products have multiple selling points. Since only one main image can be displayed on the search results page, sellers can use other important selling points of the product as creative display information, including product functions, product appearance, promotional activities, etc.
The three cases demonstrate different functions of the product. For glove-type products, in addition to appearance, buyers pay more attention to the function of the product. The main function of gloves is to keep warm and protect them. Other important functions, such as being able to directly control touch-screen mobile phones and being waterproof, can be used as functional selling points in the creative main image.
A pair of women’s jeans, which clearly shows that jeans have a good butt-lifting effect. This is the main selling point of the product and what most overseas female buyers are most concerned about. It can attract these buyers. home clicks, thereby increasing product click-through rates.
In addition, the fabric characteristics of clothing products can also be displayed. Buyers can intuitively understand through the pictures that the product fabric is elastic and has velvet inside.
Furthermore, the selling points of the waist design of high-waisted pants are purely highlighted.
Buyers can clearly see the waist design and approximate position of the high-waisted pants on the body through the pictures, and can intuitively understand the wearing effect of the product.
A good creative image can contain many types of information, such as product promotion information.
Price is one of the information that buyers pay more attention to. It plays a vital role in whether buyers will click and purchase the product. Sellers can add corresponding product discount information when making creative pictures, such as Prompt buyers in the picture that product discounts are time-limited, create a sense of urgency, and stimulate buyers to click and purchase through obvious “price trend charts” or “today’s special offer” and other methods.
2. Creative title
The creative title mainly describes the product. It is created in the same way as the product information title. Its keywords are mainly derived from the keyword data in “Business Advisor” . When sellers create creative titles, the content described in the title must be consistent with the content displayed in the creative main image. It is best for a title to highlight one of the main selling points of the product, and focus on displaying it on the front end of the title.
There is no fixed and unified standard for the production of creative content. As long as the creative data performs well and can bring more clicks and generate more orders for the products promoted by the seller, it can be called a good website. When making promotion ideas, sellers can also use their imagination and create “freely”. At the same time, they can learn from some high-quality creative content in the same industry on AliExpress or other e-commerce platforms to make better promotion ideas.