Compared with the quick promotion plan, the key promotion plan has more abundant promotion information settings. In addition to adding targeted keywords to promote products individually, its unique promotion creative function can greatly increase the promotion information of products and cover more areas. Multiple keywords to get more exposure, this is a major advantage of the key promotion plan, which mainly promotes key products.
For each product promoted under the key promotion plan, two promotion creatives (one creative picture + one creative title = one promotion creative) can be created at the same time, and corresponding creative titles and creative pictures can be created respectively.
Select a promotional creative image from the 6 main images of the product. The creative title is the same as the product title and can be up to 128 characters long. Creative pictures and creative titles are only used for through-train promotion and display, and will not affect the natural ranking of products. However, these promotional information must be set manually, which is time-consuming and cannot be operated in batches.
The key promotion plan can set up detailed promotion information for promoted products, so it is suitable for the promotion of main products. It can build up to 10 key plans, each key plan contains up to 100 promotion units, and each unit can accommodate up to 1 product and 200 keywords.
The advantage of the key promotion plan is that the product promotion information can be set in detail, such as keywords, promotion main images, and promotion titles, which can be adjusted according to the data. The disadvantage is that all promotion settings need to be edited independently, which is more complicated and time-consuming than other promotion plans.