Buyers who are willing to spend time playing games in the store generally have a strong purchase intention. Therefore, sellers should be more aggressive in giving away coupons, and it is best to give out no-threshold discounts. Interactive activities include flipping brands, making bubbles, and paying attention to stores to be polite.
1. Introduction to the essentials of interactive activities
Generally speaking, the setting of activities is relatively simple, but it is difficult to select event rewards. Many sellers show that there are no prizes when selecting rewards, and even though they have set up coupons, they are not displayed. In fact, when setting up interactive activities, the prizes should be directional coupons, and the event time must be within the time range of the directional coupon activity. For example, the coupon activity time starts on October 1st and ends on October 20th. The start time of the interactive activity must be on or after October 2nd, and the end time must be on or before October 19th. Otherwise, the interactive activity created will not be displayed. coupon.
2. How to display interactive activities
After the interactive activities are created, the buyer will not see them directly. The seller needs to set up the fan marketing module. Sellers log into the AliExpress seller’s backend, click “Marketing Activities”, select “Fan Marketing”, and add new posts, articles, and fan-exclusive price event posts to interactive activities.
After entering any entrance, you can add interactive games. Only interactive games can be added to new posts; interactive games and fan-exclusive coupons can be added to articles; fans-exclusive price activity posts can Add interactive games, fan-exclusive coupons, and fan-exclusive price products.
(1) Products with exclusive price for fans. Sellers need to set the store fan price in the single product discount.
(2) Exclusive coupons for fans. Sellers need to set up exclusive collection coupons in store coupons.
After the seller fills in the main title and subtitle, choose to add an interactive game bar at the bottom of the post so that fans can freely obtain the set gifts. If you set up comments to get the chance to win the lucky draw, it is equivalent to setting up obstacles for fans. If there are no comments, you will not get the set rewards.
Some sellers will have questions, if they don’t have fans, they can’t post? In fact, you can post regardless of whether you have followers or not. Posts with fans will be displayed in fans’ attention, and posts without fans will be displayed in public traffic. Accumulating a certain number of fans based on the quality of your posts is a process that requires perseverance.