Linio does not charge monthly fees or membership fees, only sales commissions. After the order is completed, the seller pays Linio a commission. Commission rates range from 7% to 15%, depending on the product category.
1. Introduction to B2W Platform
B2W Marketplace is the largest e-commerce company in Brazil. It is expanding very fast. It has merged nearly ten Brazilian e-commerce websites so far. The three major platforms of Americanas, Submarino and Shoptime have also become the benchmark in Brazil’s e-commerce industry, accounting for more than 50% of the market share of Brazil’s online retail industry. Moreover, sellers only need to open a B2W Marketplace account to synchronize their products to all its platforms for sale with one click, which is extremely convenient. The platform has opened to Chinese sellers for investment in 2019.
Official website link: https://ri.b2w.digital/
(1) Americanas
Americanas is Brazil’s largest online store, with a full range of categories, including Over 2.5 million items in 40+ categories. The products provided by the platform are almost the lowest prices on the entire Internet, so it is also the most popular website among Brazilians.
Official website link: https://www.americanas.com.br/
(2) Submarino
Submarino is a very personalized website. This can be seen from its website design style. This platform mainly provides sellers with differentiated and novel products, so personalized and creative products will have good sales on this website. It is worth mentioning that, like Amazon, the website also has its own Prime program, where buyers can enjoy unlimited free shipping and fast shipping, among other discounts.
Official website link: https://www.submarino.com.br/
(3) Shoptime
Shoptime was originally the largest home shopping store in Latin America , with the development of e-commerce, online shopping channels have also been opened. Therefore, the main products sold on this platform are home, furniture and sports and leisure products. For this type of product, Chinese sellers still have an advantage.
Official website link: https://www.shoptime.com.br/
2. B2W entry conditions
(1) Scanned copy of business license.
(2) Bank introduction letter (including bank account details).
(3)B2W registration letter.
(4) Copy of legal person’s passport
(5) Proof of address
(6)P card account
3. B2W Settling-in process
(1) Prepare the settling-in materials.
(2) Fill out the B2W settlement application form.
(3) The Chinese agent will review the application form and submit it to B2W headquarters
(4) If the platform is approved, you can start uploading products.
Since the B2W platform does not support self-registration by sellers, sellers need to register through a local agent or a domestic agent.