Tiktok has more than 1 billion monthly users and more than 3 billion downloads worldwide, surpassing Google to become the fifth largest social application in the world. Tiktok undoubtedly received a perfect report card in 2021. As Tiktok quickly breaks out overseas, Tiktok e-commerce has also become a channel for major sellers to compete.
From the overall data, Tiktok users have several characteristics:
First of all, the number of users is huge. In the United States and Europe, monthly active users have exceeded 100 million.
Second, the user base is younger. Taking the United States as an example, 61% of TikTok users are under 30 years old, which is much younger than the Facebook users we are familiar with.
Thirdly, there are more female users than male. More than 60% are women and 40% are men.
Secondly, we need to understand the e-commerce model of the platform.
Tiktok Shop is an independent e-commerce platform, similar to the Amazon platform, with many business tools, including some affiliate tools. Tiktok shopping is the so-called American shopping cart. The product display link is implemented on the Tiktok user terminal. Order management, delivery, payment and other operations are implemented in independent stations, which is a semi-closed-loop e-commerce model. Fanno is a standalone app, similar to AliExpress and Wish. Currently, the UK, France, Germany, Italy and Spain have opened up, but monthly living expenses are now relatively low. They will invite some large Amazon sellers to settle in, which is relatively difficult for small sellers.
The above are the differences between the three models. At present, everyone is more concerned about the Tiktok store. At present, the Tiktok store is only open in Indonesia and the United Kingdom, but it will open in more areas in 2022, mainly in Outram, South Korea and the United Kingdom. Southeast Asia, Europe, Southeast Asia and Europe. In Southeast Asia like Indonesia, there are basically two requirements for entry:
First, if you are an overseas company, you need to prepare a local Tiktok account in Indonesia, a local business license, a local bank card and a local of warehouse.
2. To settle in an individual’s name, you mainly need an Indonesian personal ID card, a local bank card and a local warehouse.
The above is the relevant content of TikTok’s e-commerce model. I hope it will be helpful to you.
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