There are various online marketing methods nowadays, and cross-border e-commerce is no exception. However, many friends have mentioned whether cross-border e-commerce marketing and logistics are also related?
1. Logistics has a direct and decisive impact on cross-border e-commerce marketing. Space utility cannot be achieved without efficient logistics. Even if cross-border e-commerce marketing continues to innovate, it will be difficult to win customer satisfaction. The efficiency, smoothness and timeliness of logistics directly determine the production and innovation of products; the costs of each link in logistics directly affect the price structure of the product, and the logistics cost directly affects the final price of the product.
2. The impact of logistics services on cross-border e-commerce marketing mix (product strategy, price strategy, distribution strategy, promotion strategy). Logistics itself provides a service rather than a tangible product. Its services must consider the scope, quality and standards of the service. The level of service provided to customers in logistics services is a key factor affecting customer purchase and continued purchase.
3. Logistics management is an important part of cross-border e-commerce marketing management. Logistics management refers to “the planning, implementation and control of the movement of raw materials and final products from the place of origin to the place of use to meet customer needs and obtain physical circulation from customers.” Cross-border e-commerce marketing is a communication process that meets personal or organizational goals. It is a process of planning and implementing communication awareness, finance, service concepts, pricing, promotion, logistics, etc.
4. The impact of improved logistics management on cross-border e-commerce marketing. Improvements in logistics management can increase the value of transactions. The modernization of logistics or warehousing management not only improves the reliability of services, but also enables the rapid development of transactions, is conducive to the timely realization of the value of goods, shortens the time and space distance between manufacturers and consumers, and enables production and business operations to truly be based on customers’ needs. actual needs.
In addition, the new logistics management strategy also provides service benchmarks and development space for cross-border e-commerce marketing organizations, thereby providing more opportunities for cross-border e-commerce marketing activities and improving corporate performance.
In short, logistics activities can provide support for cross-border e-commerce marketing activities, and good logistics management can effectively promote the implementation of cross-border e-commerce marketing strategies. For example, good reverse logistics can not only accumulate product data and provide basic data for prediction and decision-making, but also is an important marketing tool for customers to maintain loyalty. Therefore, cross-border e-commerce marketing should be paid attention to in the logistics management process.